Careers Stories

We asked colleagues in our LEGO® Japan office to talk about their careers, their favourite work memories and the things that make them proud to work here.

“My role is to bring you fun and creative moments!” says **Eiko Konishi**, who is **Marketing Director** at **LEGO Japan**.

Eiko (2560 × 1920 px).jpg

“I’ve been in the LEGO Group for 10 years and I get inspired by my colleagues and find something new in my work every day. I have the most fun at work when I’m chatting with colleagues and discussing new ideas. I never get bored!

“My most interesting project was bringing LEGO Masters to Japan. The program launch was a proud moment, but collaborating and delivering it as a team was the most valuable thing. 

“I’ve worked in both the sales and marketing teams. I’ve never seen a company that cares so much about wellbeing and work/life balance. All the People Leaders I’ve worked with here have supported me and helped me challenge myself and widen my experience of the job.

“My purpose is to reach out to as many children as possible and give them a chance to experience learning through play. It’s a wonderful job. Play can create space in your heart and give you new perspectives and ideas in your daily life. It’s so important for everyone to remember the value of play, especially when you have a busy life.”


**Millie Asami Miyashita** describes her job as **Digital Marketing Manager** as “finding ways to make digital life even more fun and inspiring!"

LEGO Japan Millie

“Every single project I work on is exciting - from composing a social media post to being a lead on a branding campaign. Everything we do is connected to our mission to inspire and develop the builders of tomorrow. I love it when I see a social media post inspired by our campaign message. It makes me happy that someone had a memorable play experience. I love seeing the great big smiles of consumers when they’re playing with LEGO bricks! 

"I have worked here for three years and one of the great things is the support for development. Every employee gets to decide their own career vision. We have lots of opportunities to discuss and learn about the development process, including eLearning courses, on-site workshops and dialogue sessions with the leadership team.

“The most important thing I learned is that the things we value at work – curiosity, bravery and focus – are encouraged and applied to every single task. When I first started, I felt a little awkward about receiving feedback, but I changed how I thought about it and realized that getting advice from different points of view only helps projects get even better.

“My role is communicating directly with our audience, so the spirit of play is super important. I’m always looking for ways to find playful communication rather than just giving people information. The digital platform is always evolving, so I need to stay engaged and keep trying new things. It’s fun and it’s helped me become a person who isn’t afraid of change.”

**Yuka Matsuzawa** knows that working for the LEGO Group is the dream for a lot of people. “My daughter's friend wants to be a LEGO employee because she loves LEGO sets."

LEGO Japan Yuka

“I’m the **Order Manager** and I’ve worked for the LEGO Group for five years.” she explains. “I really like the culture here; cooperation is essential. The last company I worked at was very conservative and it wasn't an environment where I could take on challenges. I looked at the LEGO Group and I really liked the way that people are given a chance and listened to if they speak up, so I applied here. In my last company the dress code was very strict, but in my team, we have fun dress codes for our team meetings like wearing animal prints or clothes that don’t fit you!

"What’s Yuka’s favourite work memory? “I really enjoyed my work as part of the project to improve the percentage of products in Amazon that were Retail Out of Stock (ROOS), which was affecting our customer pulse scores. My role was to investigate, analyse and come up with solutions. As a result, the number of products out of stock went down and customer satisfaction went up. 

“My job always gives me and my team new challenges. I believe in 'learning through play’. LEGO bricks aren’t just bricks, they are an unlimited play tool. When employees experience the fun of the product then we can let the rest of the world know how exciting it is. The Santa’s Helper initiative is wonderful. When I see big smiles from children and adults and get a big thank you from them, I really feel that's why I'm here.”

“The LEGO Group prioritizes children’s growth and that deeply resonates with me,” says **Hiroki Furukawa**. “I wanted to contribute to children’s futures.”

Hiroki  (2560 × 1920 px).jpg

“I’m a **Senior Key Account Manager** and role is to make sure that as many children as possible can find LEGO sets in stores! We work with retailers to create exciting sales spaces. We collaborate with partners to plan for the future to make sure that lots of retail companies can grow alongside the LEGO Group. We spread smiles across Japan, which has such a positive impact on my life! 

“I have realized the importance of collaboration beyond my direct responsibilities. I’ve been working on creating safe spaces for teamwork and growth. A playful workplace means prioritizing a creative approach and valuing failure. This creates an environment where employees can work joyfully and can infuse innovation and creativity into our daily work. 

“I have over 18 years of experience in the toy industry. Our team members come from diverse backgrounds — some have been with the LEGO Group for over 25 years, while others joined from entirely different industries. It’s amazing how these varied experiences come together in our current team, creating fascinating chemistry. 

“One of the most rewarding experiences for me was contributing to the growth of a team member. Witnessing their joy and tears when they were promoted was truly heartwarming. Working alongside them also helped me grow personally.”

Hero_Overlay_button_Image_2_.png

💭**Just imagine** building your dream career in Japan. Now make it real!

**Join the LEGO® team today**

Hiroki  Manchet (2560 × 1920 px).jpg

What’s the most important piece of advice that you’d give to someone about life at the LEGO Group? 🤔
We asked colleagues in the LEGO® Japan office to talk about their careers, their favorite work memories and the things that make them proud to work here.

Our LEGO® Japan colleagues open up about life at the LEGO Group

LEGO® Japan Team Members open up…

"‘Play’ is the DNA of the LEGO® brand. Only when each of us at the LEGO Group truly understands what ‘play’ means, can we deliver that in a meaningful way to children." 

“We inspire curious minds through play. Play inspires me to be creative.”

**Tracy**, who works in our **Retail Operations Team in Shanghai, China**, shares the belief in the power of playful learning. It’s how our colleagues are able  inspire and develop the curious minds of the builders of tomorrow. By making play a part of what we do, we ensure that everyone who works with us is enabled, empowered and engaged. 

This is how we succeed: by living the LEGO Group core values and seeing how these come to life through the imaginations of everyone who works here. 

3.jpg

"I’ve been working in training since I started my career. 
But I didn’t know how it could be so creative and fun until I joined the LEGO Group."

"What’s more, it plays a vital role in helping us all to acquire the necessary skills and knowledge we need to be better at what we do. It’s how we innovate for the business and grow personally and professionally.”

The LEGO Group's commitment to playful learning extends beyond formal training programs. 
It's woven into the fabric of the company's culture, fostering a work environment where creativity, innovation, and collaboration thrives.
Colleagues are encouraged to experiment, take risks and learn from our mistakes, just as children do through play.

This approach to learning not only benefits colleagues, but also translates into a better customer experience. With colleagues who are passionate about their work and have a deep understanding of the LEGO® brand values, we are better equipped to create products and play experiences that truly resonate with customers and consumers.

4.jpg

“For us, learning is not just a task. It’s a playful and engaging experience. We try to make this come alive in all of our training initiatives."

"One example of this was transforming the annual training course for our Store Manager Forum into a fun-filled event with over 200 participants engaging in games and activities. The cheers and laughter filling the room were a testament to the success of this playful approach to learning."

Our success story is a testament to the power of playful learning. 
By fostering a culture of creativity, innovation, and fun, the company has not only attracted and retained top talent but also built a brand that is loved by children and adults around the world. 

It's a reminder that learning doesn't have to be boring; it can be an enjoyable and rewarding experience.

5.jpg

**Just imagine** building your dream career.
Now make it real.

**Join the LEGO® team today**

1.jpg

Just Imagine Tracy

Just Imagine with Tracy

It’s not just what you do at the LEGO Group that makes working here a fulfilling experience. 
It’s who you work with, how and why, that makes a difference too. But don’t take our word for it. Some things are best said by the people who experience this reality, day-in, day out. Meet **Johnny** and **Frank** at our growing operations in China.

"Going above and beyond to delight customers. That's part of the exciting story we share."

Johnny and Frank both work in very different roles. But when we ask them to describe what they like most about working here, a compelling story begins to take shape. 

Let’s start with Johnny who works at LEGO® China Digital:

6.jpg

"I think the biggest difference in working at the LEGO Group is the unspoken understanding between colleagues. We all think about ways to make the best of things. We don’t say that the project only has this time, so maybe we can only do it here. We don’t say that I have finished this link, and it will not be my business until the next link."

There’s a lot to take away from Johnny’s observations. Firstly, they speak to our strong belief in the power of collaboration. This is rooted deep in our culture as a business. 
We are not the usual kind of company. As passionate advocates for the transformative power of play, it makes sense that we practice the principles that make play a positive and useful tool for exploring the possibilities. 

Play at its best involves everyone engaging and supporting one another. It’s the exact same thing with how we approach our work.

It’s this flexible approach and willingness to experiment that allows us to be more creative and find unexpected solutions. It’s also makes working here more varied and fun. And when we have fun, we enjoy ourselves more and have a very real desire to create something that surprises, delights and engages our customers.

This is something Frank strongly identifies within his role in the Packing Maintenance department:


2.jpg

"We all want to do everything to a high standard and bring the best experience to our users. I think the great thing about the LEGO Group is not only that it creates a lot of fun toys, but we also deliver great value."

This shows us that how we approach things is every bit as important as what we create. It’s something that translates into the end product because it’s been there at key stages of its creation and there is a shared ownership - a sense of duty almost - of customer loyalty. 

They expect something that takes them that little bit further, so we have to map out the best, most satisfying way to get there.

There has to be a high-degree of collaboration to drive what we do.
Our commitment to pushing boundaries and exceeding expectations is all there in our core values.

It's not just about creating fun toys; it's about fostering a culture where employees are empowered to go above and beyond, both in their work and in their communities. This is exemplified by Frank’s experience of volunteering at the Jiaxing Science and Technology Museum:

8.jpg

"I volunteered at the Jiaxing Science and Technology Museum. I explained to the children who came to see us that the earth is sick now because some people litter and cut down trees. 

I didn’t expect this to inspire my my son. He remembers what I said, so when he saw others littering outside, he would try to dissuade them from doing so. I felt very proud of him for this. It also made me realize that what we do can change behaviours and influence better outcomes.”


7.jpg

This collaborative spirit and refusal to settle for second best can make a real difference in the wider world. This can only happen through talented people coming together, each of them determined to inspire and develop the builders of tomorrow.

9.jpg

It’s not just what you do at the LEGO Group that makes working here a fulfilling experience. 
It’s who you work with, how and why, that makes a difference too. 

Just Imagine with Johnny and Frank

Just imagine your job was a playground of possibilities. Then imagine that your best teachers were children and the best way to get inspired was to have fun and play. **Sonal Jhuj** lives this reality (almost) every day. 

“Doing things that haven’t been done before comes very easily to my colleagues here. Many organisations struggle with innovation, but here I see that for my colleagues it’s the most natural thing. There’s creativity in action every day. That we’re here to do new things, whatever shape they may eventually take – a product, an experience or a marketing campaign.


sonal_3.jpg

“In my long career before joining the LEGO Group, I’d successfully shaped big brands and delivered business results, but the portfolio of tools at my disposal were limited. Having worked here now for over two years, I’ve had the chance to closely observe the many many tools it takes to build a successful brand with this kind of longevity. It’s definitely unblinkered my view of what creativity can make possible in the world. 

“I’m part of the **Global Brand Development** team working on long-range strategic narratives and marketing plans for the LEGO® brand alongside key transformation projects. 

Sonal_2.jpg

“Leading the brand communication strategy for our 90th-anniversary campaign was incredible. Particularly because of the impact it had and also because it stretched in many wonderful ways across every part of the brand experience. It was also such a huge privilege to be able to celebrate a brand of such stature while charting a path for its future. It’s not every day that you get to do this kind of work.

“Becoming a mother 9 years ago shaped how I saw the world – it showed me the very same every day things but from my incredibly creative, curious and fearless son’s lens. He asks the best questions and leaves me with the most impressive answers. At the LEGO Group everything we do is with children in mind. Learning from children and how they see the world teaches me the most. Here at the LEGO Group we always say ‘Children are our role models’ and it shows up in our work every single day. Getting to hear their thoughts on what we do and on the world around them is a constant source of inspiration. I absolutely love every chance I get to ask children questions and see how they play. It’s near impossible to inspire and develop the builders of tomorrow without playing and having fun ourselves.

Sonal_1.jpg

“I got to attend my very first ‘Play Day’ last year. I’d never experienced anything quite like it! Imagine playing all day with your colleagues, watching everyone hop, skip and build shoulder-to-shoulder. It served as a reminder of the joy and value of play – and as grown ups it’s a reminder we need often. Play Day is one of the most meaningful traditions in the company that stems from our values, that we hold so dearly. In our team meetings we always make room for play. Even our meeting rooms have play prompts, because how can we possibly get to incredible things unless we start with play. 

“One of the most rewarding things about my job is that I get to create new things with teams from very diverse areas of expertise. A typical day can include working with the LEGO Foundation, LEGO House,  LEGOLAND, LEGO Education, design teams, content teams and more. I can’t think of a job where you get to build alongside such incredible talent and share in the responsibility of building such an iconic brand. Everyone here wants to do their life’s best work. When you’re working to build on a brand that’s so strong and successful, you have to strive even harder to make a difference and leave a legacy through your work. 

“We’re doing our best to inspire and develop the builders of tomorrow. That’s a really valuable mission. One that made it very easy for me to make the decision to move to a new continent with my family in tow. And it’s a decision I’d make again in a heartbeat." 


Sonal_cover.jpg

Just imagine your job was a playground of possibilities. Then imagine that your best teachers were children and the best way to get inspired was to have fun and play. Sonal Jhuj lives this reality (almost) every day. 

Just Imagine with Sonal 💭

Just Imagine with Sonal Jhuj 💭

Just imagine putting your finance know-how at the heart of a massive Digital Transformation. Then imagine you were doing so for a brand that empowers curious minds to explore their potential. For **Pablo Banda**, this is his day job. So every day he knows he’s making an investment that not only works for him, but will endure way into the future.

“The short version of my job title is **Digital Finance Senior Manager**. In longhand, I’m a **Finance Partner** in **Digital Technology for Data Office and Cyber Security** areas, as well as driver for Value Framework - which basically means I lead the overall governance to ensure we drive value- in every sense of the word - from our digital investments. Sounds complex, right? Well, it can be. But doing what I do with the freedom and flexibility that enables me to do it well - and for a valuable outcome- that’s so rewarding.

Pablo_3.jpg

“It may surprise some people but what I do is fun. This is what happens when there are no rules. that’s how it is with my colleagues. We share the same values but we have the freedom to work towards solving problems in any fun creative way we could possibly imagine. We meet; we brainstorm on how to solve pain points; no rules, no bad ideas, just sharing. 

“The empowerment I have to suggest and make changes on a global agenda is very real. The curious thing is that while I’ve spoken of these grand schemes and huge ambitions, I know that it feels more like a home than a corporate giant. It just feels right, somewhere I belong. 

Pablo_1.jpg

“I have been with the LEGO Group for over 4 years now. After three years in Mexico, I relocated with my wife to Denmark for this role. The business went above and beyond for us to do this. Providing cultural guidance for my partner who, at the time, had no job so it was harder to adapt, this shows how deeply they care. Now, we’re able to collaborate for the same company and experience the same values, which is simply amazing. 

I get to work on a global scale where I drive change and bring hearts and minds together. Working at this strategic level means looking at the big picture and how Digital Technology enables better business outcomes. I’m part of a team that’s making a difference working agile, constantly looking at how to deliver value drops, focus on where value can be harvested. We design and execute processes and governance to ensure agile resource allocation based on value for the business. Alongside the culture, empowerment and awesome colleagues this journey is nothing but exciting.

Pablo_2.jpg

“What I do demands that I use my imagination and think of the bigger picture, to truly work cross-functional. I like this. Being able to see what the future might look like and to help make it a reality. The processes I design to maximise the value of our digital investments have to be simple. This enables me to bring users on the journey. I have to imagine how they experience it. This tells me if they will embrace it. If they don’t, it won’t succeed. 

“I get to collaborate with so many different mindsets and experience so many different cultures. This is an invaluable playground too. You just have to engage with the right spirit. Curiosity and an open mind. 
Collaboration with different profiles, mindsets and cultures around the world, D&I itself is such a powerful playground for development. 


“Being immersed in something as radical as the Digital Transformation is challenging. Extremely at times. But this makes what we achieve in the end even more satisfying. It’s a chance to make a mark. To leave a legacy. When you know that legacy is securing our purpose, it takes on a whole new meaning.”

Are you ready to create your dream career? Search and apply to join the LEGO team today. 

**Just imagine** building a digital world.
Now make it real. 

**Join the LEGO® team today**

Pablo_cover.jpg

Just imagine putting your finance know-how at the heart of a massive Digital Transformation. Then imagine you were doing so for a brand that empowers curious minds to explore their potential. For Pablo Banda, this is his day job. So every day he knows he’s making an investment that not only works for him, but will endure way into the future.

Just Imagine with Pablo 💭

Just Imagine with Pablo Banda 💭

A curious mind is a hungry mind. Just imagine indulging yours in a business that thrives on sharing knowledge and challenging one another to create the best outcomes. This is just part of the reason Strategy Director, Travis Peoples, finds his wide-ranging role supporting the Chief People Officer and Sustainability so fulfilling.	


36B670B7-E657-4051-936A-29F93C3FFAC4.jpeg

“Sustainability is central to the future of the planet and the LEGO Group. Given that, ultimately, so many of our products are designed to engage children, it’s vital that we embrace our collective responsibility to make sure the planet is well looked after. I like to think that setting this example will play a small part at least to inspire children, including my own, to do so too.

“Orchestrating the sustainability strategy and program is immensely rewarding for me. Not least because it gives me such broad exposure to the business and real connectivity to its future direction. This is one of the most important and transformational agendas that the enterprise is pursuing right now.  It presents us with a massive array of challenges wherein there are also untold opportunities.

1C2FC31A-CBF1-4739-BB11-53FFF5FFFAED.jpeg

“Like many companies, we’re in uncharted new waters when it comes to sustainability. There is so much to consider.  New materials, new business models, new ways to reduce our environmental footprint, new ways to increase how many children we reach. To deliver impact across these varied agendas takes imagination and comfort with uncertainty. We’re having to suspend a “business as usual” mindset.



“It’s why delivering the PLAN25 Sustainability strategy was such a huge achievement for us. It was co-owned by Corporate Affairs, Operations, Product, Marketing & Design, Finance and others – and I was fortunate enough to play a central role in that effort. With such a wide-ranging program, engaging with a broad group of colleagues to debate directions and jointly put forward recommendations is paramount. As a learning opportunity it was off the charts. It also speaks volumes about what we can achieve through effective, open-minded collaboration and vulnerability.		

“Another key focus for me is bringing strategic sparring to the People Operations & Development and Corporate Affairs leadership teams. This enables us to elevate and connect the organisation’s key priorities. For me, this has been a golden opportunity to gather subject matter expertise as I get to engage with world-class experts in these areas. The same goes for being exposed to how the leadership team stewards the whole ship. It is fascinating and inspiring to witness.


585AF747-6C3B-4BAE-AA76-8484398A1579.jpeg

“Everyone here is just so ready to share. If I’m curious about a topic or part of the business to which I have limited exposure, this is always welcomed and answered with at least an introduction to that area. More often than not, it means a deep dive.  

“The Strategy Partner team itself is a tight knit group. We’re very committed to high performance and to each other. In many ways, we are the connective tissue between Executive Leadership Team areas … and often well positioned to influence key decisions. It is a wonderful responsibility that we do not take lightly, individually and collectively.


“Like so many of my colleagues, inspiration is close to home. I see the joy of building and pride of creation everyday at home, as my five-year-old son engages with LEGO® bricks. So I’m inspired by the reality that I play a small part in helping influence young builders, but also that they help to influence me.

"**Just imagine** what you can learn from sparring with world class leaders every day. Now come and make it real" - **Travis Peoples** 

Search careers in the Strategy & Transformation team  

**Just imagine** building your dream career.
Now make it real. 

**Join the LEGO® team today**


A curious mind is a hungry mind. Just imagine indulging yours in a business that thrives on sharing knowledge and challenging one another to create the best outcomes. This is just part of the reason our Strategy Director, Travis Peoples, finds his wide-ranging role in Sustainability so fulfilling.	 

Just Imagine with Travis 💭

Just Imagine with Travis Peoples 💭

**Wenjia** and **Jar Yee** both work at **the LEGO Group**, in **China**. Each in their own way has fulfilled their dream by doing so and have taken some time to share their story.

When we entered the China market over 11 years ago, Wenjia, was there from the beginning. Right from the get-go she’s made the most of every opportunity to progress.

Wenjia 3.jpg

“Right now, I’m part of the **Marketing Operations team** but, during my time with the business, I’ve managed to take on four different roles in various areas. It’s been a useful learning experience.

"Every time I take on a new role, I progress from being a completely new student to an experienced hand. It’s so fulfilling to know my potential is being unleashed and my horizons broadened. I live to learn, so it’s hardly surprising that I love it here."

This dynamism is a hallmark of the LEGO® culture, where innovation and creativity are constantly encouraged. It's a place where colleagues are empowered to explore their passions, take risks, and continuously evolve. 


Wenjia 1.jpg

“There is no such thing as a career standstill at the LEGO Group. There is always something new going on here and you can always find new opportunities and challenges.”

This is something that’s echoed by **Jar Yee**. When she first entered the world of work in **Finance**, it seemed her long-cherished childhood dream of being a teacher might not come to fruition. 

JarYee 1.png

“I thought I would never have a chance to engage in education, only to find that I could realise that dream here at the LEGO Group."


It’s our belief that people flourish when they look beyond their roles. Whether this means collaborating with colleagues to find better answers and new ways forward - or pursuing something about which they are truly passionate. 

JarYee.png

"Through my work with the LEGO Group, I’ve managed to carve out a role as a volunteer. I have the opportunity to teach children in remote mountain areas to build with bricks once a week.

“In this way, my childhood dream has come true. I have such a a strong sense of fulfilment through this outside work. What’s more, it enables me to be bring a different perspective to my day job.”



Wenjia 4.jpg

**"If you can build your own career, why not follow your dream?"** *Wenjia Liang, Senior Manager, S&OP - CN Operations*

"Every time I take on a new role, I progress from being a completely new student to an experienced hand - I live to learn, so it’s hardly surprising that I love it here"

Just Imagine Wenjia and Jar Yee

Just imagine with Wenjia and Jar Yee

The description exceeds the maximum limit available.

Let us know how we may support you! Keep in mind the maximum limit of 2000 characters per inquiry.

Support & Inquiry Form

What kind of reasonable adjustment do you need?

Job titles

careers.jpg

Frontend Texts

careers-page.jpg

New_Thumb.jpg

Here or there? Why choose when you can have the Best of Both?

asset_legonews-08.jpg

Most attractive workplace for engineers in Denmark

We are delighted to hear the news that for the second year running we’ve been voted Denmark’s most attractive workplace for Engineers by the readers of Ingenioren magazine. It’s particularly rewarding for us as our purpose is to develop and inspire the builders of tomorrow. Our 2,000+ engineering colleagues around the world find so many ways to do this. Maybe, one day, you could too. Perhaps we can inspire you to build your career here with us.

Most attractive workplace for engineers in Denmark 

LvS.png

Just Imagine with Lauren 

Just imagine what you did every day could end up changing the world forever. This is how Lauren von Stackelberg (she/her) sees her role as our Chief Diversity & Inclusion Officer. Change does not happen quickly or easily when the task is so big. But Lauren is under no illusions about this and she doesn’t do it alone. Collaborating, listening and learning with a curious, open mind are as much part of her journey as they are of everyone who works here.


Interview_tips_photo.png

The secret to an awesome virtual interview LEGO® style

Creating an awesome experience for candidates throughout their whole journey should be central to any organisation’s hiring goals - and we’re no different. We want our candidates to feel the LEGO® culture, but this can be tricky when things are virtual.

Manchet2.jpg

Inspiring Women in Engineering

Science and Technology play an important part in helping us reach LEGO® builders across the globe - from Manufacturing, Production and Supply Chain to eCommerce and Consumer & Shopper Engagement (and there are many more!). Children are our role models, but we also know the positive impact role models can have on kids as they grow up.

Behind_the_Bricks_Marketing_Isabel

Why join us

Working at the LEGO Group is more than just fun: it’s exciting, inspiring, and filled with creativity. It’ll spark your imagination every day, and might just inspire you to explore career directions you’d never considered before. There’s a lot to discover, so start here.

Life Behind the Bricks