What happens when you give Artificial Intelligence your imagination? 💭 Meet Fernanda.
Fernanda's journey began with a childhood love for LEGO® bricks. Today, she brings this passion to her work creating a whole new world of play experiences.
“When I moved to Denmark with my family, I dreamt of working at the LEGO Group. While it seemed like a long shot given my background in computer science, when I applied, I got the job! Ever since, I've been immersed in this amazing world where creativity and technology intersect.
“My job is all about teaching computers to learn, much like kids learn through play. I create algorithms that help computers recognise patterns and make predictions based on data. This technology might sound complex, but you interact with it every day. It's how your phone recognises your face or how online stores recommend products you might like.”
Fernanda uses this same technology in her work every day. Can she tell us more about what this involves?
“I've helped launch products where we used Machine Learning and Augmented Reality to bring LEGO creations to life. Right now, I'm working on some exciting new projects that will create even more imaginative and interactive play experiences.
“My role has evolved over time, and thanks to the support of my colleagues and leaders, I've been able to focus on projects that truly ignite my passion. One of the most rewarding aspects of my job is the freedom I have to propose new ideas and experiment with different approaches. It's incredibly exciting to see those ideas come to life in products that kids and families around the world enjoy.”
In this new and ever-evolving area of technology, Fernanda is very clear about how to make the most of it:
“The secret ingredient to our success lies in maintaining a playful mindset. We approach our work with curiosity, creativity, and a whole lot of fun. By actively playing with and testing our own products, we gain valuable insights that help us understand what resonates with kids.
“Of course, we also learn a great deal by observing how kids play. Their boundless imagination and creativity are a constant source of inspiration for us. By understanding their play patterns and preferences, we can create experiences that spark their curiosity and keep them engaged.”
One of the things Fernanda enjoys most about her role is the opportunity to tackle new technical challenges:
“Every problem is an opportunity to learn and grow, both as an engineer and as a creator. Sometimes, these challenges lead to breakthroughs that wouldn't have been possible without a playful, open-minded approach.”
“The most fulfilling moments come when I see the impact of our work firsthand. When a child's face lights up with joy as they interact with a LEGO creation that I helped bring to life, it reminds me why I love what I do.
“If you're passionate about technology and play, and you're not afraid to experiment and explore new ideas, this is such an exciting place to be right now. The possibilities are endless.”
Just imagine your LEGO® career.