What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday is on 29 November 2024. 'Black Friday weekend' runs until 2 December 2024, which is referred to as 'Cyber Monday'.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

With LEGO® Insiders (formerly LEGO® VIP), you can benefit from great deals and discounts all year round, not just on Black Friday. You'll also be entitled to even more benefits on LEGO® Insiders Weekend , which is the weekend before Black Friday. This year, Insiders Weekend is on 18 and 19 November 2023. What's more, Insiders is also FREE to join.

Do LEGO® Insiders members get special sales?

Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout Insiders weekend, which is on 18th and 19th November this year, the weekend before Black Friday. Don't forget, Insiders is FREE to join.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar (24th November 2023). You can even bookmark this page to get here speedily on the day. Don't forget to sign up for LEGO.com emails and watch the website to see offers and make your list. Don't forget to join LEGO® Insiders before Insiders Weekend on 18th and 19th November!

Is there a LEGO® Cyber Monday event too?

LEGO ® Cyber Monday is on 27th November 2023. Find out more about LEGO Cyber Monday .

LEGO® Black Friday Toy Deals 2024

Black Friday FAQs

LEGO® Black Friday Toy Deals 2024

LEGO® Black Friday is coming

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See you at LEGO® Insiders Weekend 2024

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Cyber Monday 2024 is coming

Come back soon for more special offers and gifts with purchase.

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LEGO® Black Friday is coming

We’re getting ready for Black Friday 2024. Come back soon for more information.

LEGO® Technic Black Friday Sets

Black Friday is coming. Start their engines now with LEGO® Technic models of their favourite cars, trucks, motorcycles, boats and space vehicles!

LEGO® Minecraft® Black Friday sets

Bring the virtual world of Minecraft® to life this Black Friday with our extensive collection of LEGO® Minecraft toys.

LEGO® NINJAGO® Black Friday Sets

Ready to take ninja adventures to the next level this Black Friday? Explore amazing deals on LEGO® NINJAGO® sets and find the perfect gift for ninja fans!

LEGO® Star Wars™ Black Friday sets

Get ready for an epic Black Friday adventure with our range of LEGO® Star Wars™ building sets for all ages and abilities.

LEGO® City Black Friday Sets

Dive into action with LEGO® City sets this Black Friday, from helicopter jungle adventures to interstellar space travel sets.

LEGO® DUPLO® Black Friday Sets

Celebrate with LEGO® DUPLO® sets this Black Friday! LEGO DUPLO toys make the perfect gift for young children ages 1.5 years and up.

LEGO® Harry Potter™ Black Friday Sets

Get ready for a magical adventure through the Wizarding World™ this Black Friday with LEGO® Harry Potter™ toys and gifts for all ages.