LEGO® toy testing

While our designers are brilliant, we can’t truly be sure that a LEGO® toy will be fun until we get it into the hands of kids. That’s why we’ve established the LEGO® Children’s Panel in Denmark.

Children at select schools in Denmark are invited to participate in the program, which is currently the only toy testing program we offer.

Kids in the Children’s Panel get to go hands-on with new LEGO® sets still in development and offer their suggestions and feedback. We use this feedback to make our toys the best they can be before they’re available for everyone else.