Our designers in Denmark create and test new LEGO® sets, toys and themes every day. We work hard to make sure our toys are surprising, fun and can be passed down for generations!
First, we come up with the idea for an exciting new theme, like LEGO® Hidden Side™, or a new series within an existing theme, like LEGO® City Space Explorers. Then the design team works on coming up with different sized sets with loads of cool features that will appeal to a wide range of LEGO® fans.
Once they’ve figured out what kind of sets are the right ones, they’ll build those ideas using existing pieces, and sometimes design new LEGO® pieces when necessary. We do lots of testing to make sure the sets are fun to build and play with and can stay together when they’re flying or driving around.
Then, it’s on to designing the instructions, working out what sort of boxes the sets will need to go in, and determining what pictures will be on the packaging. Finally, we ship the finished sets off to all the stores!