Kids’ creativity is very tightly linked with their ability to imagine and fantasize. To nurture this, children need to explore different fictional universes, which work as creative canvases for them to develop their own imaginative stories.
The LEGO DREAMZzz theme is one such universe, and we created it that way on purpose. In fact, it’s the most-researched universe we’ve ever built.
We spent 3.5 years consulting with more than 30,000 kids and shoppers. A whopping two-thirds of kids told us how important dreams were to their creativity, which guided us to make this show about the limitless power of dreams.
Everything about the LEGO DREAMZzz theme is tailored to boost kids’ creativity: the mashups that make up the sets, the story-led building instructions that let kids choose which adventure to build from the get-go, the LEGO DREAMZzz hit show and its awesome characters and plot twists... always tapping into the power of playful problem-solving, giving kids the chance to solve creative missions by building in different ways.
In other words, the full creative power of dreams in action.
As for YOUR next adventure, we’ve created an entire LEGO DREAMZzz article, all about how you can help your child sleep better.
We’re also very excited to launch, from July 2023, a dedicated section of our website related entirely to Family activities. It’s good stuff, check it out.