What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
€59.99
18+
587
4.8
Eevee
€59.99
New
18+
686
5.0
Sunflower Bouquet
€59.99
New
18+
735
4.9
Ferrari F2004 & Michael Schumacher
€89.99
New
10+
584
4.9
Eleven, Max, Demogorgon and Holly Figures
€39.99
New
18+
830
4.7
Project Hail Mary
€109.99
New
18+
1755
4.3
Orange Cat
€99.99
New
10+
303
5.0
Sulley, Mike and Boo Figures
€24.99
New
18+
750
4.5
Love Birds
€49.99
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
€119.99
New
18+
2593
4.2
Stranger Things: The Creel House
€279.99
New
18+
1060
4.5
Ford Model T
€129.99
New
18+
10001
4.1
Eiffel tower
€629.99
Exclusives
18+
1003
4.9
Ocarina of Time™ – The Final Battle
€119.99
New
18+
3266
4.8
Tudor Corner
€229.99
Exclusives
18+
2083
4.8
Concorde
€199.99
New
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
€129.99
New
18+
3456
3.9
Shopping Street
€249.99
New
18+
1125
4.8
Gremlins™: Gizmo
€99.99
12+
1516
4.3
Maersk Dual-Fuel Container Vessel
€149.99
New

10+
1180
4.8
Nike Dunk x LEGO® Set
€99.99
Exclusives
7+
184
4.9
Yellow Travel Suitcase
€14.99
9+
373
4.7
Petite Sunny Bouquet
€29.99
8+
573
4.9
Buggy the Clown's Circus Tent
€49.99
10+
275
4.7
Ferrari SF-24 F1® Race Car
€26.99
7+
1517
4.3
Explorers' Arctic Polar Express Train
€199.99
5+
196
4.7
Donut Truck
€19.99
10+
832
4.4
Book Nook: Hogwarts™ Express
€99.99
9+
813
1.2
Republic Juggernaut
€149.99
14+
3244
4.5
NINJAGO® City Workshops
€249.99
Exclusives
9+
943
4.7
Ford Bronco® SUV
€59.99
9+
1005
4.9
Comic Book and Game Store
€89.99
Exclusives
9+
427
4.2
Fantastic Four vs. Galactus Construction Figure
€59.99
5+
199
4.8
T. rex River Escape
€49.99
9+
1371
4.4
Medieval Horse Knight Castle
€119.99
7+
543
4.8
Blathers's Museum Collection
€79.99
9+
784
4.8
Angel
€64.99
10+
607
4.5
Lamborghini Revuelto & Huracán STO
€49.99
7+
258
1.3
327th Star Corps Clone Troopers™ Battle Pack
€39.99
9+
973
4.8
Volvo L120 Electric Wheel Loader
€99.99

6+
Mushroom Girl Key Chain
€5.99
4+
1
3.4
Gray Baseplate
€14.99
4+
1
5.0
White Baseplate
€8.99
4+
1
3.1
Green Baseplate
€8.99
6+
4.0
Dumbo Key Chain
€5.99
New
6+
2.0
Spider-Man Key Chain
€5.99
6+
Bright Bluish Green 2x4 Stud Key Chain
€5.99
4+
1
2.5
Blue Baseplate
€8.99
4.7
Large Winking Girl Ceramic Mug
€24.99€17.49- 30%
Price valid from 28 November and while supply lasts
Clearance
12+
3.2
Wooden Minifigure
€119.99
6+
4.0
Minifigure Faces 1,000-Piece Puzzle
€17.99
4+
Minifigure Display Case 16 – Red
€34.99
6+
4.5
Eeyore Keyring
€5.99
6+
Lightsaber Gel Pen – Red
€3.99
6+
5.0
Harry Potter™ Keyring
€5.99
4.0
Hydration Bottle – Blue
€17.99
6+
5.0
LEGO® Hot Dog Guy Keyring
€5.99
6+
3.0
Lightsaber Gel Pen – Green
€3.99
6+
3.3
C-3PO™ Key Chain
€5.99
6+
Darth Vader™ Holiday Sweater Key Light
€15.99

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now