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It’s our favorite time of year again. And it’s got nothing to do with vacations. Or reindeers. Or *even* eating too much food…
It’s because it’s our annual Build to Give campaign! Since 2017, builders like you have helped us donate millions of LEGO® sets to children around the world in need of the superpower of play.
Will you #BuildToGive in 2024?
However you like. Big. Small. Heart-shaped. Abstractly heart-shaped. You get the idea.
Snap a pic of your heart build and post it on social media with the hashtag #BuildToGive
For each homemade LEGO® heart shared with #BuildToGive, we’ll donate a LEGO set to a child in need of play.
We’ll be keeping an eye on Instagram, X, LinkedIn and Facebook for every single heart that gets shared with #BuildToGive.
In connection with the #BuildToGive 2024 Holiday Activation, the LEGO Group will donate one LEGO® set to charity for every LEGO heart that is built with LEGO bricks and shared on social media with #BuildToGive.
Children under the age of 16 must obtain parent’s permission to post to social media. Total annual donation not to exceed 1,500,000 LEGO sets with a total value of 15,000,000 USD. LEGO, the LEGO logo and the Minifigure are trademarks and/or copyrights of the LEGO Group. ©2024 The LEGO Group.
