The LEGO Group Launches 2025 Creativity Workshop Series

LEGO Creativity Workshops

Billund, Denmark, 27th March 2025: The LEGO Group is igniting imaginations and fostering valuable social skills with the launch of its 2025 series of in-store and online workshops, designed for young creators aged 6-12.

Kicking off the series is a workshop centered around the theme of Friendship. LEGO fans can enjoy a free online workshop led by world-renowned singer Nadine Coyle, as well as in-store workshops hosted by store associates at select LEGO Stores.

There are two ways to get involved:
Creativity Workshops – Held at select LEGO Stores across AMS and EMEA, these workshops allow young creators to bring their celebration of friendship to life by customising a friendship-themed trophy, with expert guidance from Brick Specialists. To find out how to secure tickets and sign up, head to LEGO.com/CreativityWorkshops. T&Cs apply.

Creativity at Home Online Workshops – Led by singer Nadine Coyle, the Creativity at Home Workshop is now available to watch online. Nadine will demonstrate how you and your family can create fun builds to celebrate friendship, including a memory box, photo frame, and friendship trophy. Available to watch today at LEGO.com/CreativityWorkshops.

Nadine Coyle comments: "I love seeing young creators unleash their inner 'awesome' and connecting with each other, which is why I’m so proud to be collaborating with the LEGO Group on the new Creativity Workshop series. My Friendship themed workshop is just brilliant for that - showing young creators how they can build something they can share with their besties. Seeing the potential for young people to build lasting friendships through creative play is so exciting, and I can't wait to see how this workshop inspires their building adventure."

The Creativity Workshops are part of the LEGO Group’s commitment to championing and supporting girls' creativity, with different themes throughout the year, including Friendship, Botanicals, and Summer Fun.

To watch online now and secure a ticket to attend an in-store Creativity Workshop at a LEGO store near you, visit  LEGO.com/CreativityWorkshops for more information.

Notes to Editor

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

For more information: www.LEGO.com.