Sr. Director, Head of Adult Engagement, Digital Consumer Engagement

Job Description

Can you lead the strategy and delivery of Adult and Fan engagement across the LEGO Group’s brand touchpoints?

We are looking for a superstar engagement marketer to develop, implement and optimize a world class fan and engagement strategy!
 

Core Responsibilities

• Using your fan management expertise, strategic approach, commercial foresight and growth mindset to own the vision and lead the team responsible for creating, running and improving our engagement experiences for adult fans and consumers.

• Manage internal and external partners at the most senior level.

• Integrate Adult and Fan Engagement effectively into the overall product development and marketing activities across the LEGO Group, in service to the adult portfolio strategy.

• Adopt and enable a data-driven attitude both in how the experiences are developed and in a wider LEGO Group context.

• Be a key member of the DCE-LT (Digital Consumer Engagement Leadership Team), supporting the SVP of Digital Consumer Engagement in laying out the strategic roadmap and driving the Ecosystem vision forward.

• Have a dotted line into the physical product organization, working alongside the VP of Adults in the Product Group.
   

Play your part in our team succeeding

Adult fans of the LEGO® Brand and LEGO® building have always been an important focus for the LEGO Group and this consumer group, and priority, continues to rapidly grow. We are correspondingly moving into a new phase in terms of mentality and organizational thinking to unlock further value for adults and the LEGO Group.

To unleash this agenda and growth opportunity further, we are elevating and increasing the existing adult organization, end to end. This includes recognizing the need for a dedicated function to focus on our Adult Engagement Strategy.

Adult Engagement will be responsible for engagement with adults interested in LEGO® bricks, as consumers and builders for themselves (rather than as parents or gatekeepers for others). They may be deep fans (e.g. in the LEGO® Ambassador Network), Fan Creators (e.g. participating in LEGO Ideas) or they may be new to LEGO® building, in which case this role will focus on introducing them to the wider portfolio, helping improve their building mastery and ultimately connecting them to our membership and deeper engagement programs.
 

Do you have what it takes?

The ideal candidate will come from a sport, entertainment, music or selected FMCG company which excels in fan community creation and development, with extensive work experience at senior strategic level. You bring significant experience in amass, global fan management / engagement role, using digital products and loyalty programs. In addition, you have worked on physical and/or digital products or experiences targeted towards a family / integrated audience. Finally, it would be beneficial if you have experience with:

• Running a global brand website

• Working on connected ecosystems / omnichannel content and commerce

• Content platforms and content creation

• Agile and DevOps development practices

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.