Build a Love for the Ages Together With the New LEGO® Art Love Set
Billund, Denmark, 11th November 2024: Today, the LEGO Group announced a new addition to its growing art collection: the LEGO® Art LOVE (31214). Inspired by Robert Indiana’s iconic piece of pop art, the LOVE sculpture, this set makes a great treat for yourself or a gift your loved one.
Travel into the history of pop-art with this new 791-piece set, revealed ahead of the original artwork’s 60th anniversary celebration in 2025. The LOVE sculpture is recognised around the world as an iconic symbol with a message which transcends culture and – for the first time ever – you can now display a LEGO brick replica in your own home.
“As a design professional and enthusiast, I have long admired Robert Indiana’s work. His artistic language has become synonymous with pop-art and LOVE in its many mediums represents this like no other,” said Mani Zamani, LEGO Art Designer “It has been a personal honour to help bring this iconic and vibrant piece to life in LEGO brick form, to decorate the homes of pop-art and LEGO fans alike.”
LEGO Art LOVE features a similar design and vibrant red, blue and green colours, acting as a perfect piece to decorate that empty shelf, mantle or table in any room. Aimed at adults, it provides an immersive and mindful building experience. The set also comes with two building instructions, allowing adults to enjoy the social experience of building the set with a loved one.
The LEGO Art LOVE set is available for pre-order from today on LEGO.com/LOVE and will be available for purchase from January 1st via LEGO stores and from select leading retailers around the world. The full LEGO Art portfolio is available on LEGO.com/Art.
Notes to Editor
For more information, please contact: media@LEGO.com.
Product Details
LEGO® Art LOVE (31214)
- Age: 18+
- Price: 79,99 EUR / 79,99 USD / 69,99 GBP
- Pieces: 791 pcs.
- Product No.: 31214
- Dimensions: 10 in. (25 cm) high, 10 in. (25 cm) wide and 2.5 in. (6 cm) deep
- Pre-Order: 11th November 2024
- Launch: 1st January 2025
- Link: Available at LEGO.com/LOVE
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 120 countries worldwide.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.
About Robert Indiana
One of the preeminent figures in American art since the 1960s, Robert Indiana played a central role in the development of assemblage art, hard-edge painting, and Pop art. Indiana, a self-proclaimed “American painter of signs,” created a highly original body of work that explores American identity, personal history, and the power of abstraction and language, establishing an important legacy that resonates in the work of many contemporary artists who make the written word a central element of their oeuvre.
About Artestar
This project was done in collaboration with Artestar, a global licensing agency and creative consultancy representing world-renowned visual artists, estates, and foundations. Artestar conceptualizes and develops some of the world’s most iconic brand partnerships across an array of categories and geographic regions, all while preserving and elevating each artist’s unique legacy. Through strategic planning and thoughtful curation, Artestar powers creative collaborations to make art accessible to everyone.
Learn more at artestar.com.