UNIVERSAL MUSIC GROUP, THE LEGO GROUP AND ASTRALWERKS INTRODUCE DJ/PRODUCER L.L.A.M.A WITH FIRST SINGLE AND VIDEO, “SHAKE” FT. NE-YO AND CARMEN DELEON
“Shake” Available Now Via DSPs And On The LEGO® VIDIYO™ App
L.L.A.M.A Is First LEGO Minifigure Signed To A Record Label
View Official Video & Listen to “Shake” ft. NE-YO & Carmen DeLeon HERE
Today, Universal Music Group’s Astralwerks label and the LEGO Group teamed up to introduce L.L.A.M.A to the world. He makes his debut with the infectious single “Shake,” which features three-time GRAMMY® winner NE-YO and newcomer Carmen DeLeon, who recently released the hit single “Juegas.” “Shake” is available on the LEGO VIDIYO app and at all DSPs. On Tuesday, LEGO Group teased the single, as news broke of L.L.A.M.A’s historic signing to Astralwerks. The DJ/producer is the first LEGO® minifigure to sign a deal with a record label.
The official video for “Shake,” which premiered today, features L.L.A.M.A, NE-YO and Carmen DeLeon. Will Kindrick (Ice Cube, Brian Wilson, She & Him) directed the clip, which can be seen HERE.
L.L.A.M.A is the first artist to release a song via VIDIYO, which is a playful and innovative music video maker experience designed for children, aimed at celebrating and expanding their creativity and shared passion for music. VIDIYO is a brand-new way to play that helps children dream big by directing, producing, starring in, and safely sharing their own music videos, using tracks from across the globe, led by chart hits from Universal Music Group’s unrivalled artists. In addition to creating and sharing their own augmented reality experiences with L.L.A.M.A, music fans across the globe will find L.L.A.M.A as a minifigure in the DJ Llama BeatBox available at LEGO.com/VIDIYO.
“Shake” was produced by BTS hitmaker David Stewart, who co-wrote the track with GRAMMY Award winning artist/songwriter Ryan Tedder.
“I met Ryan at a party. He was the only one who could keep up with me on the dance floor,” recalls L.L.A.M.A “A few days later, he turned up at my place and we just clicked. By sunset, ‘Shake’ was born, and it was beautiful. It’s fun. It’s energetic. It makes you want to move.”
NE-YO says, “L.L.A.M.A is an artist we need right now. Bringing some uplifting, positive music to people during what has been a hard year for so many is something I am happy to be a part of.”
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Carmen DeLeon added, “I was so excited when I was asked to be part of ‘Shake’ alongside NE-YO and L.L.A.M.A. My life revolves around creativity and dreaming big and this collaboration with the LEGO Group is a fulfillment of that. I hope this song and the fun music video that we shot inspires kids to always follow their dreams and think outside of the box.”
L.L.A.M.A, whose name is an acronym for Love, Laughter And Music Always, is a global citizen. Originally from the Andean region of South America, he moved to Los Angeles to pursue his dream of making music that makes people happy. On signing with Astralwerks L.L.A.M.A says, “It feels incredible to be on such a legendary label. I’m constantly inspired by all of the artists on its roster. If I can make at least one person happy then my mission here is complete. The world needs a lift, and I’m up for being a part of that.”
About NE-YO
NE-YO, who is now in his fourth season as a judge on NBC’s “World of Dance,” has sold a cumulative 20+ million adjusted albums worldwide. The Motown Records/Compound Entertainment recording artist has won three GRAMMY awards and been honored with a total of 14 nominations. His first single, 2005’s “So Sick,” hit No. 1 on the Billboard Hot 100, and was certified quadruple Platinum. Since then, he has racked up a collection of hit singles – including “Closer,” “Because of You,” “Miss Independent” and “Push Back” featuring Bebe Rexha and Stefflon Don. Three of his albums have entered SoundScan’s Top Current Albums chart at No. 1.
He has proven to be as powerful with his pen as he is in the recording studio and on stage. The Las Vegas native quickly became known as a go-to hitmaker, penning bangers like Rihanna’s “Unfaithful,” “Russian Roulette,” and “Take a Bow,” along with Beyoncé’s 2006 breakup anthem “Irreplaceable” and songs for such artists as Jennifer Hudson, Usher, Carrie Underwood, Celine Dion, among others. In addition to “World of Dance,” NE-YO’s film and television credits include "Save the Last Dance," "Battle: Los Angeles," "Stomp the Yard," George Lucas' "Red Tails," "Empire," "The Wiz Live!" and “Step Up: High Water” now in his 3rd season debuting on Starz.
About Carmen DeLeon
With her effortless charisma and extraordinary talent, Carmen DeLeon is a truly global pop phenomenon. Born in Venezuela, the 19-year-old singer moved to Tampa at age nine, then lived in Barcelona for six years until her family relocated to Mexico. Through it all, she’s immersed herself in the musical landscape of each new city, steadily building her unstoppable vocal skills.
Now based in Miami and newly signed to a worldwide recording agreement through Capitol Music Group and Universal Music Latin Entertainment, Carmen has devoted much of the last year to working with such A-list producers as Marcos “Tainy” Masis (Bad Bunny, J Balvin, Cardi B) and Supa Dups (Bruno Mars, Nicki Minaj, Drake). Her debut single, “Volverás,” has amassed more than 800,000 combined global streams. Cumulative streams of “Juegas,” her collaboration with Latin GRAMMY Award winner Feid, already exceed two million. Along with spotlighting her remarkable vocal range, Carmen’s songs showcase her boundary-breaking, bilingual brand of Latin urban pop, which is both dance-ready and undeniably soulful.
About Astralwerks
Established in 1993 in New York City, Astralwerks was the brainchild of Caroline Records staffers who saw an opportunity for a label focused on the nascent electronic and ambient scene. Now based at the historic Capitol Records Tower in Hollywood, Astralwerks has emerged as a modern, artist-first label and the #1 market share leader for dance/electronic music in the U.S. Combining a scalable, independent and global-thinking ethos with the ability to tap into the resources of a major label has enabled Astralwerks to sign such artists as ILLENIUM, Jonas Blue, Alison Wonderland, EDEN, ZHU and Alesso. As a testament to its pioneering approach, Astralwerks has amassed 30 GRAMMY® nominations, taken home six GRAMMY Awards and had historic releases from the likes of The Chemical Brothers, Swedish House Mafia, Halsey, Porter Robinson, Phoenix, Eric Prydz, Fatboy Slim and many others. The label has also released such massive singles as the 6x Platinum “Happier” by Marshmello + Bastille and FISHER’s “Losing It.” https://www.astralwerks.com/
About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. https://www.universalmusic.com/