Assets_LEGO_Group_FY_2024.zip

Annual Results 2024 16 9.png

**Highlights vs. FY 2023** 

 - **Revenue** grew 13 percent to DKK 74.3 billion, driven by strong demand for its large, diverse portfolio that caters to builders of all ages and interests. 
 - **Consumer sales*** increased by 12 percent. 
 - **Market share** grew significantly with the LEGO Group consistently outpacing a slightly declining toy market. 
 - **Operating profit** increased 10 percent to DKK 18.7 billion, while increasing strategic spending on sustainability and digital technology. **Net profit** grew 5 percent to DKK 13.8 billion. 
 - **Free cash flow** was DKK 10.2 billion. Cash flow from operating activities increased by 24 percent, supporting substantial investments in new factories and facilities, including in Vietnam and the U.S. 
 - Certified mass balance purchases** more than doubled from 18 percent in 2023 to 47 percent in 2024.



The LEGO Group FY 2024 Performance Highlights.png

**BILLUND, DENMARK, March 11, 2025:** The LEGO Group today issued its annual results for 2024. The company achieved record revenue and operating profit, outpacing the toy market with significant market share gains. The double-digit revenue growth was driven by strong demand for its large and diverse portfolio, excellent execution in markets and a resilient supply chain. To support growth now and in the future, the company accelerated spending on strategic initiatives. 

**CEO Niels B Christiansen** said: “2024 was an exceptional year for the LEGO Group and we are very pleased with our strong performance. We achieved record top- and bottom-line results even as we accelerated spending on strategic priorities, including a significant increase in the purchases of sustainable raw materials. We are encouraged by these strong results as they will allow us to continue to reach more children with LEGO play experiences now and in the future.” 

Revenue grew 13 percent to DKK 74.3 billion driven by strong demand in the Americas, Europe, and Middle Eastern markets. Consumer sales increased by 12 percent, growing significantly ahead of the toy market which declined one percent. 

Operating profit increased by 10 percent to DKK 18.7 billion supported by revenue growth, scale efficiencies, increased asset utilisation and productivity. This was achieved as spending on long-term strategic activities increased significantly. Net profit grew by 5 percent to DKK 13.8 billion, surpassing expectations. 

Cash flow from operating activities grew by 24 percent to DKK 19.2 billion from DKK 15.4 billion in 2023. The company invested DKK 9.0 billion mainly in building new factories and expansion of facilities and offices, an increase on DKK 8.5 billion in 2023. This resulted in free cash flow of DKK 10.2 billion compared to DKK 6.9 billion in 2023.  

**Large and diverse portfolio** 

The 2024 portfolio was the LEGO Group’s largest ever, with 840 products designed for builders of all ages and interests. Bestselling themes combined homegrown and entertainment IP themes, including LEGO® City, LEGO® *Star Wars*™, LEGO® Technic™, LEGO® Icons and LEGO® Harry Potter™.  

The company expanded its LEGO Botanical Collection which attracted new builders and proved especially popular around gifting occasions. 

The LEGO® Fortnite® play experience also expanded with the launch of the first physical sets inspired by the game and the introduction of new in-game experiences such as LEGO Islands and Brick Life. Since its launch in late 2023, LEGO Fortnite has engaged over 87 million players. 

To tap into the passion of sport, the company announced new multi-year partnerships with NIKE, Inc. and Formula 1® with the first sets launching in 2025.  

**Investing for the long term** 

 - **Invested in building more memorable brand experiences in retail:** The LEGO Group continued to invest in creating great experiences in its own and partner channels. It opened new retail stores and hosted in-store activities to mark special occasions such as Valentine’s Day and Lunar New Year.  
 - **Expanded global supply chain:** The LEGO Group expanded its manufacturing capacity at existing factories in Mexico, Hungary and China and made progress building new factories in Vietnam and the United States. Systems and equipment testing in Vietnam were successfully carried out in Q4 and the factory will be operational in early 2025. The factory in Virginia, U.S. is on track to open in 2027. Two new Regional Distribution Centres were completed. One in Belgium, which opened in June, and a second in Vietnam which will open in early 2025.  
 - **Strengthened digital foundations:** The LEGO Group continued to invest in upgrading its technology. This included improving demand forecasting models using machine learning and upgrading internet connectivity in stores to improve guests’ retail experience. The company embarked on a number of multi-year transformational projects to modernise its foundational technology systems across the business.

**Building a sustainable future** 

The LEGO Group made substantial investments to reduce its environmental footprint and positively impact future generations. In 2024, half of the materials purchased to make LEGO bricks were produced with sustainable sources. This included 47 percent certified mass balance, translating to an estimated average of 33 percent material from renewable sources. An additional three percent of the material the company uses to make its products came from segregated sustainable sources***. In 2023, 18 percent of purchases was certified mass balance, translating to an estimated average of 12 percent sustainable materials.   
 
In an effort to decrease carbon emissions at its factories, the LEGO Group continued phasing out natural gas heating in Denmark, installing geothermal energy in Hungary and increased solar energy capacity in China, Czech Republic and Denmark by 43 percent. The company expects to see the positive impact of these investments on emissions in the next few years which will help achieve its science-based target. 

To bring the benefits of play to children in need, in 2024 the LEGO Group positively impacted over 12 million children through product donations and learning through play initiatives. 

**Niels B Christiansen** said: “Play is more important than ever, and we were happy to see the UN General Assembly adopt an International Day of Play to champion children’s right to play. Our outstanding performance in 2024 helped reach millions of children around the world with joyful learning-through-play experiences that help them develop the skills they will need to thrive.” 

(*) Consumer sales are sales of LEGO® products directly to consumers through stores and online compared to revenue which is a measure of sales of LEGO products to customers including retailers. 

(**) Certified mass balance materials are produced using the mass balance approach, combining virgin fossil and renewable raw materials such as used cooking oils. Suppliers mix these to produce the material purchased to make LEGO products. 

(***) Segregated sustainable materials include bio-PE and arMABS which are used to make flexible and transparent LEGO elements. 

Media assets available for download at the top of the page. B-roll available upon request. 

**Assets caption:** ©2025 The LEGO Group 

For more information, please contact [media@LEGO.com][1]. 

**Reports and fact sheets** 
Our Annual Report and Sustainability Statement can be read online or downloaded below: 

[2024 LEGO Group Annual Report][2]
[2024 LEGO Group Sustainability Statement][3] 
 
Get one-pager overviews of the LEGO Group's financial & performance highlights here: 

[2024 Financial Highlights][4] 
[2024 Performance Highlights][5]  

**About the LEGO Group** 

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. 

For more information: [www.LEGO.com][6] 


  [1]: mailto:media@lego.com
  [2]: https://www.lego.com/cdn/cs/aboutus/assets/blt1cdf90a38318ef56/the_LEGO_Group_Annual_Report_2024.pdf
  [3]: https://www.lego.com/cdn/cs/aboutus/assets/blt2a759726033d5b67/LEGO_Group_Sustainability_Statement_2024.pdf
  [4]: https://www.lego.com/cdn/cs/aboutus/assets/bltf2a6246ed68fd0b6/The_LEGO_Group_FY_2024_Financial_Highlights.pdf
  [5]: https://www.lego.com/cdn/cs/aboutus/assets/bltefaef83bc5bbde27/The_LEGO_Group_FY_2024_Performance_Highlights.pdf
  [6]: https://www.lego.com/

Notes to editor

The LEGO Group today issued its annual results for 2024. The company achieved record revenue and operating profit, outpacing the toy market with significant market share gains. The double-digit revenue growth was driven by strong demand for its large and diverse portfolio, excellent execution in markets and a resilient supply chain. To support growth now and in the future, the company accelerated spending on strategic initiatives. 

The LEGO Group delivers record top- and bottom-line results in 2024

FY_2024_results_hero_image.jpg

Girl playing with a black and blue LEGO Technic car

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Woman admiring flowers made of LEGO bricks

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Group of friends are playing Dungeons and Dragons

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Child in a cap playing with LEGO Fortnite Battle Bus

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Headshot LEGO Group CEO Niels B Christiansen

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LEGO Group FY 2024 Performance Highlights

The LEGO Group FY 2024 Financial Highlights.png

The LEGO Group achieved record revenue and operating profit, outpacing the toy market with significant market share gains.

LEGO Group delivers record results in 2024

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**10th March 2025** – The LEGO Group is excited to unveil the latest addition to the LEGO® Super Mario™ collection: the Mario Kart ™ – Mario & Standard Kart set. This detailed, build-and-display model is a perfect gift for fans of the iconic Mario Kart series from Nintendo®, offering a captivating building experience and a dynamic way to showcase the brick-built Mario in his Standard Kart. 

This 1,972-piece set allows builders to recreate Mario in his Standard Kart and features a posable figure with a movable head and arms. The included stand enables fans to display the kart at dynamic angles, as if Mario is speeding through a high-stakes race or drifting in true Mario Kart fashion. 

The LEGO Super Mario: Mario Kart set provides a fun and rewarding building experience, designed for both seasoned LEGO enthusiasts and newcomers to the brand. Step-by-step instructions are available both in the box and on the LEGO Builder app, which offers intuitive tools like 3D rotation and progress tracking for an interactive building experience. 

Once complete, the Mario Kart set makes a bold statement in any fan’s home, whether as part of a game room, living room, or office decor. It’s more than just a model – it’s a celebration of the Mario Kart series. 

The LEGO Super Mario: Mario Kart – Mario & Standard Kart set is available for pre-order now, and will be available for purchase from 15th May 2025 at www.LEGO.com/MarioKart and LEGO Stores, priced at €169.99 / £139.99 / $169.99. 

**Product Information:**
**The LEGO Mario Kart ™ – Mario & Standard Kart set:**
Age: 18+
Price: 169.99€ / 169.99$ / 139.99£
Pieces: 1972
Product No.: 72037
Dimensions:
W: 19cm   
L: 32cm   
H: 22cm
Available:  
Pre-order: 10th March 2025
Available for purchase: 15th April 2025
Link: www.LEGO.com/MarioKart

**About the LEGO Group**
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com

Notes to Editor

72037_Lifestyle_Envr_04.jpg

The LEGO Group is excited to unveil the latest addition to the LEGO® Super Mario™ collection: the Mario Kart ™ – Mario & Standard Kart set. This detailed, build-and-display model is a perfect gift for fans of the iconic Mario Kart series from Nintendo®, offering a captivating building experience and a dynamic way to showcase the brick-built Mario in his Standard Kart.

Celebrate MAR10 Day with the New LEGO Super Mario: Mario Kart – Mario & Standard Kart Set

MARIO KART – MARIO & STANDARD KART SET

LEGO Jurassic World Rebirth_Asset Bundle.zip

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 - *To celebrate the latest film of the blockbuster Jurassic World franchise, six brand-new LEGO® Jurassic World Rebirth sets are being revealed*   
 - *The new LEGO sets will launch June 1st on [www.LEGO.com/jurassicworld][1], in LEGO stores and at select global retailers* 


  [1]: https://www.lego.com/jurassicworld

**Billund, Denmark March 6th, 2025:** New LEGO® *Jurassic World Rebirth* playsets have been revealed to tie-in with the upcoming *Jurassic World Rebirth* movie, from Universal Pictures and Amblin Entertainment. The new LEGO® sets will launch June 1st just in time for the latest film in the colossal blockbuster franchise to hit theaters in July. 

A new era is born. The LEGO Group and Universal Products & Experiences are continuing to build on the legacy of the enduring *Jurassic World* franchise with the latest addition of six new LEGO sets bringing to life epic scenes and characters from the upcoming film, *Jurassic World Rebirth*, allowing builders aged 5+ and up to recreate favorite dinosaur adventures right in their homes.  

*“Our LEGO Jurassic World sets bring to life the excitement and adventure of thrilling dinosaurs and favorite scenes from the popular franchise, inspiring creativity and storytelling through play and exploration – just like in the movies. It was a lot of fun for the team to create these new LEGO sets inspired by Jurassic World Rebirth and watching some sneak peaks of what fans can expect was beyond cool!”* said **Benjamin Liboriussen, LEGO Jurassic World Designer at the LEGO Group**. 

The new sets offer a diverse range of building experiences, from action-packed hunts to moments of awe and discovery. From the adorable Aquilops baby dinosaur to the fan-favorite Spinosaurus to the new Titanosaurus, each set is designed to encourage exploration with attention to details for an authentic and engaging building experience:

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 - **LEGO *Jurassic World Rebirth* Baby Dinosaur Dolores: Aquilops (76970**) is a playset for ages 7+ that includes a brick-built baby Aquilops dinosaur figure and a buildable plant. The Baby Dolores model can move its head, arms, legs and tail, allowing a range of fun poses.  
 - **LEGO *Jurassic World Rebirth* Raptor Off-Road Escape (76972)** for ages 6+ is inspired by a scene in the *Jurassic World Rebirth* and features Reuben and Isabella Delgado as minifigures, alongside Baby Dolores in the back of the off-road vehicle, as they are trying to escape the clever Velociraptor. Children can make up their own action-packed play adventures with this building set. 
 - **LEGO *Jurassic World Rebirth* Raptor & Titanosaurus Tracking Mission (76973)** is for fans ages 7+ who like to play out missions and with this set they can take a DNA sample from the giant Titanosaurus or load up the off-road vehicle and go explore.  
 - **LEGO *Jurassic World Rebirth* Brick-Built Mosasaurus Boat Mission (76974)** features endless possibilities for action-based playtime where builders ages 9+ can recreate the iconic Mosasaurus boat scene from the film. 
 - **LEGO *Jurassic World Rebirth* T. rex River Escape (76975)** lets ages 5+ play out an exciting scene from the movie and features a molded, fully articulated T. rex dinosaur, plus two minifigures: Teresa Delgado and Xavier Dobbs.   
 - **LEGO *Jurassic World Rebirth* Spinosaurus & Quetzalcoatlus Air Mission (76976)** for fans ages 8+ features Zora Bennett, Martin Krebs, Dr. Henry Loomis and Duncan Kincaid at the ancient temple and kids can play-pretend gathering a valuable DNA sample from the Quetzalcoatlus nest. The set also includes a Spinosaurus which has moving legs, arms, tail, head and jaw.  

The LEGO *Jurassic Park* portfolio was introduced back in 2001 based on the movie, *Jurassic Park III* which was released the same year. In 2015, the first *Jurassic World* film had its world premiere and new LEGO *Jurassic World* sets were announced. Continuing from 2018 onwards, several LEGO *Jurassic World & Jurassic Park* sets based on the popular franchise have since been introduced. Fans of LEGO Play and the *Jurassic World* franchise can dive into their passion and explore the cool vehicles, iconic characters, scientific tools and of course, famous creatures – the astonishing dinosaurs, through the portfolio of sets.  

The LEGO *Jurassic World Rebirth* sets will be available for purchase from June 1st, 2025, on [www.LEGO.com/Jurassicworld][1] in LEGO Stores and select global retailers worldwide. 


  [1]: https://www.lego.com/jurassicworld

For more information, please contact [media@lego.com][1] 


  [1]: mailto:media@lego.com

Notes to Editors

**Product information** 
**LEGO *Jurassic World Rebirth* Baby Dinosaur Dolores: Aquilops (76970)**  
 - Age: 7+
 - Price: 24.99 € / 24.99 $/ 19.99 £
 - Pieces: 339
 - Product No.: 76970
 - Dimensions: Measures over 4.5 in. (11 cm) high, 7.5 in. (20 cm) long and 6 in. (15 cm) wide 
 - Available: June 1st, 2025

**LEGO® *Jurassic World Rebirth* Raptor Off-Road Escape (76972)** 
 - Age: 6+
 - Price: 34.99 € / 34.99 $/ 29.99 £
 - Pieces: 285
 - Product No.: 76972
 - Dimensions: Measures over 2.5 in. (7 cm) high, 5.5 in. (15 cm) long and 2.5 in. (6 cm) wide 
 - Available: June 1st, 2025 

**LEGO *Jurassic World Rebirth* Raptor & Titanosaurus Tracking Mission (76973)** 
 - Age: 7+
 - Price: 99.99 € / 99.99 $/ 89.99 £
 - Pieces: 582
 - Product No.: 76973
 - Dimensions: Measures over 4 in. (10 cm) high, 8 in. (21 cm) wide and 6 in. (16 cm) deep  
 - Available: June 1st, 2025

**LEGO *Jurassic World Rebirth* Brick-Built Mosasaurus Boat Mission (76974)** 
 - Age: 9+
 - Price: 59.99 € / 59.99 $/ 54.99 £
 - Pieces: 858
 - Product No.: 76974
 - Dimensions: Measures over 2.5 in. (6 cm) high, 16.5 in. (42 cm) long and 8 in. (20 cm) wide 
 - Available: June 1st, 2025 

**LEGO *Jurassic World Rebirth* T. rex River Escape (76975)** 
 - Age: 5+
 - Price: 49.99 € / 49.99 $/ 44.99£
 - Pieces: 199
 - Product No.: 76975
 - Dimensions: Measures over 3.5 in. (8 cm) high, 8 in. (20 cm) wide and 5.5 in. (14 cm) deep 
 - Available: June 1st, 2025 

**LEGO *Jurassic World Rebirth* Spinosaurus & Quetzalcoatlus Air Mission (76976)** 
 - Age: 8+
 - Price: 149.99 € / 149.99 $/ 139.99 £
 - Pieces: 984
 - Product No.: 76976
 - Dimensions: Measures over 8 in. (20 cm) high, 13 in. (33 cm) wide and 5 in. (12 cm) deep 
 - Available: June 1st, 2025

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: [www.LEGO.com][1] 

**About JURASSIC WORLD REBIRTH** 
A new *Jurassic* era is born as an extraction team races to the most dangerous place on Earth, an island research facility inhabited by the worst dinosaurs left behind. Led by covert operations expert Zora Bennett (Scarlett Johansson), the mission to secure genetic material from three colossal creatures becomes complicated when Zora’s team encounters a shipwrecked civilian family. Stranded together on this forbidden island, they come face-to-face with a sinister, shocking discovery that has been hidden from the world for decades. *Jurassic World Rebirth* arrives in theaters July 2, 2025. 

 


  [1]: http://www.lego.com/

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New LEGO® Jurassic World Rebirth playsets have been revealed to tie-in with the upcoming Jurassic World Rebirth movie, from Universal Pictures and Amblin Entertainment. The new LEGO® sets will launch June 1st just in time for the latest film in the colossal blockbuster franchise to hit theaters in July. 

New LEGO® Jurassic World Rebirth sets roaring soon, inspired by an all-new era in the Jurassic World franchise

ew LEGO® Jurassic World Rebirth playsets have been revealed to tie-in with the upcoming Jurassic World Rebirth movie

LEGO® Jurassic World Rebirth

LEGO Disney Set.zip

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**4th March 2025:** The LEGO Group, in collaboration with The Walt Disney Company, is delighted to unveil the enchanting LEGO® Disney Beauty and the Beast Castle Set. The latest in the Disney Castle range, this new LEGO set is a beautiful brick recreation of the iconic castle from the Beauty and the Beast animated film. 

The 2,916-piece set features four-detailed levels with multiple rooms, including a ballroom with a spinning floor, a dining room with a table and spinning platters, and a tower room showcasing the enchanted rose. Builders can celebrate the story of Beauty and the Beast through the intricate details of this new set.  

The set includes 10 LEGO Minifigures of beloved characters from the classic film including Disney's Belle, the Beast, Gaston, LeFou, Maurice, and more. It also includes digital building instructions available through the LEGO Builder app, allowing multiple people to build at the same time. 

The LEGO Disney Beauty and the Beast Castle set is available for LEGO Insiders early access from the 1st April at www.LEGO.com/BeautyandtheBeast and LEGO Stores, and available for all from 4th April 2025 priced at € 279.99 / £239.99 / $279.99 

**Product Information:**
**The LEGO Disney Beauty and the Beast Castle set**
Age: 18+
Price: 279.99€ / 279.99$ / 239.99£
Pieces: 2916
Product No.: 43263
Dimensions:
Height: 20.5 in. (53 cm)  
Width: 12.5 in. (33 cm)  
Depth: 6 in. (15 cm)
Available: LEGO Insiders Early access 01.04.2025 and 04.04.2025 for All  
Link: www.LEGO.com/BeautyandtheBeast 

**About the LEGO Group**
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com

43263_Lifestyle_Cons_02.jpg

The LEGO Group, in collaboration with The Walt Disney Company, is delighted to unveil the enchanting LEGO® Disney Beauty and the Beast Castle Set. The latest in the Disney Castle range, this new LEGO set is a beautiful brick recreation of the iconic castle from the Beauty and the Beast animated film.

The LEGO Group Debuts New Disney Beauty and the Beast Castle Set 

The LEGO Group Debuts Disney Beauty and the Beast Castle Set

Asset Bundle_LEGO BLUEY.zip

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**New York, USA, 1st March 2025:** Today at Toy Fair® 2025 in New York City, the LEGO Group and BBC Studios are unveiling the hotly anticipated new Bluey playsets from their Bluey™ collaboration. The sets welcome Bluey and her beloved family into the world of LEGO® play for the very first time with six new LEGO Bluey™ products for ages 2-5 - all launching from 1st of June 2025. 

Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo, has captivated audiences across the globe. The hugely popular animated TV series was 2024’s #1 most-watched series on streaming in the U.S., available on Disney+. Bluey is also a top performing kids show in several other countries, including Australia and the UK.'  

The partnership and products aim to connect families and LEGO fans with the playful and relatable world of Bluey. The new LEGO Bluey theme includes a variety of build and play sets across LEGO DUPLO® and LEGO 4+ to inspire imagination and offer diverse play experiences, while supporting the development of EQ and IQ (emotional and cognitive quotients) skills in young children. 
 
**Roberta Cardazzo, Design Manager on LEGO DUPLO Bluey**, says: *"We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets. Just like Bluey and her family, these sets are all about having 'Heaps of Fun' and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!"* 

**Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios**, says: “*We are excited to finally unveil all six LEGO Bluey sets to the world! It's truly wonderful to see the beloved world of Bluey come to life with LEGO bricks. Plus, Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show's cross-generational appeal. With 154 episodes and 20 ‘Minisodes,’ there are countless memorable games, moments, and stories from the series that families all over the world can recreate and reimagine together with these fantastic sets.”* 

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Builders ages 2 and up can enjoy hands-on play adventures as they create and imagine with the two sets from LEGO DUPLO. The **LEGO DUPLO** set (10458), **Ice Cream Trip with Bluey,** provides toddlers with immersive role-play fun by recreating favorite moments from the TV show. This set helps children understand the emotions involved in enjoying a treat and sharing special moments together, offering a fun way for children to develop important skills while playing. The set comes with two DUPLO figures, Dad (Bandit) and a Bluey character as well as their family car. 

The **LEGO DUPLO (10459) Bluey’s Family House with Memory Game** set gives ages 3+ and their families a fun building experience combined with two different memory games. After building the iconic Heeler Family House, families can engage in a memory game by twisting the spinner to find paired items and figures. The other side of the spinner introduces a second memory challenge, where it is possible to pair bricks to create well-known items from the show. The set includes figures of Bluey, Bingo, and Mum (Chilli).  

The four LEGO 4+ products are crafted to be easy, enjoyable, and engaging, all while considering the developmental stages of 4-5-year-olds and centered around the themes and interests they cherish. 

The 4+ sets include **LEGO 4+ (11203) Bluey’s Family House** packed with fun features, items, and iconic characters. This fully modular playhouse makes building more fun, easy and motivating for young kids. The set includes the full Heeler family in LEGO minifigure form - Bluey, Bingo, Mum (Chilli) and Dad (Bandit) - alongside accessories and elements that are easter eggs from the show such as the muddy pizza, keep-uppy balloon, pavlova dessert and the long dog.  

The **LEGO 4+ (11202) Bluey’s Beach & Family Car Trip** set features minifigures Bluey, Bingo, and Mum (Chilli). This set encourages imaginative play and role-play with all the essentials needed for a relaxing beach trip full of sun, sand, snacks and refreshments for Bluey and her family - it also features the iconic Heeler family car which can fit in seated position for all three included minifigures.  

**The LEGO 4+ (11201) Playground Fun with Bluey and Chloe** features minifigures of Bluey and Chloe in a colorful playground complete with a slide, jungle gym, rotating pelican ride and - of course – the iconic pink seesaw as seen in one of the show’s popular episodes. This set offers endless possibilities to play out friendship moments with Bluey and her friend, Chloe.  

Lastly, the **LEGO 4+ (30687) Bluey Tea Party Recruitment bag** includes minifigures Bluey and Chattermax for fans to play out a garden-side tea party. The bag includes a teapot, cups, cupcake and a red toadstool seat. 

All LEGO Bluey sets promise to bring joy and creativity to families from all around the globe, continuing the tradition of Learning through Play. The LEGO Bluey sets will be available for purchase via select global retailers and LEGO Branded channels from June 1st, 2025. More information around the new sets can be found here: [www.LEGO.com/Bluey][1] 


  [1]: https://www.lego.com/bluey

**New LEGO Bluey Mobile Game** 
In addition to the exciting new LEGO BLUEY sets, the LEGO Bluey app, developed and published by StoryToys, is coming soon—with pre-orders launching shortly. Targeted at young children aged 2 to 7 years old, the app captures the spirit of the Bluey TV series by reflecting values, themes, and character representation.  

The app will feature characters, builds, and props from the coming LEGO Bluey range to offer fun digital play experiences mixed with imaginative role play, creative building, and challenges. It is designed to align with young children's developmental needs to support both emotional and cognitive development. 

For more information, contact [media@lego.com][1] 

'Source:
 - Bluey was the No.1 most-watched series on streaming in 2024 among total viewers in the U.S., with nearly 56 billion minutes watched (930M hours).  It was also the No.1 most watched series overall for Kids 2-5 and 6-11.  (Source: Nielsen Media Research 1/1/24-12/29/24; Bluey streaming claim based on hours streamed through Streaming Content Ratings, Live Time Spent Viewing across all episodes of series captured by Nielsen. Bluey overall claim based on combined Time Spent Viewing on linear and streaming versus other series combined time spent, based on Live for Streaming and Live+7 for Linear Viewing)  
 - Bluey is the No.1 kids show on Australian broadcast television and the most-watched series ever on ABC iview. (Source: *OzTAM Combined 5 City Metro & Regional TAM C28 data, OzTAM VPM data. Total Audience methodology includes the sum of regional viewing, encores and VPM.) 
 - In the UK Bluey hit 12.8 billion viewer minutes in 2024 across BBC and Disney+ combined, and reached  15.4 million individuals in the UK. (Source: BBCS Global Insight BARB/TechEdge/AdvantEdge. UK audiences aged 4+, all channels, all platforms, 2023-2024. Date run on: 17/01/25.) 

  [1]: mailto:%E2%80%AFmedia@lego.com

**Product information** 
**LEGO DUPLO Bluey Ice Cream Trip with Bluey** 
 - Age: 2+
 - Price: 29.99€ / 29.99$ / 24.99£
 - Pieces: 22
 - Product No.: 10458
 - Dimensions – ice cream stand measures over 5 in. (13 cm) high, 6 in. (15 cm) wide and 4 in. (10 cm) deep 
 - Available: Via select global retailers and LEGO Branded channels from June 1st, 2025. 

**LEGO DUPLO Bluey: Bluey’s Family House with Memory Game** 
 - Age: 3+
 - Price: 69,99€ / 69.99$ / 59.99£
 - Pieces: 83
 - Product No.: 10459
 - Dimensions – measures over 11 in. (30 cm) high, 20 in. (51 cm) wide and 14.5 in. (37 cm) deep 
 - Available: Via select global retailers and LEGO Branded channels from June 1st, 2025. 

**LEGO Bluey: Bluey’s Family House** 
 - Age: 4+
 - Price: 69.99€ / 69.99$ / 59.99£
 - Pieces: 382
 - Product No.: 11203
 - Dimensions - measures over 8 in. (21 cm) high, 8 in. (20 cm) wide and 5 in. (13 cm) deep 
 - Available: Via select global retailers and LEGO Branded channels from June 1st, 2025. 

**LEGO Bluey: Bluey’s Beach & Family Car Trip**
 - Age: 4+
 - Price: 29.99€ / 29.99$ / 24.99£
 - Pieces: 133
 - Product No.: 11202
 - Dimensions – measures over 3 in. (8 cm) high, 4 in. (11 cm) long and 2 in. (5 cm) wide
 - Available: Via select global retailers and LEGO Branded channels from June 1st, 2025.

**LEGO Bluey Playground Fun with Bluey and Chloe** 
 - Age: 4+
 - Price: 19.99€ / 19.99$ / 17.99£
 - Pieces: 104
 - Product No.: 11201
 - Dimensions – measures over 5.5 in. (14 cm) high, 9 in. (23 cm) wide and 6.5 in. (17 cm) deep 
 - Available: Via select global retailers and LEGO Branded channels from June 1st, 2025.

**LEGO Bluey: Bluey Tea Party**  
 - Age:4+
 - Price: 3.99€ / 3.99$ / 3.49£
 - Pieces: 33
 - Product No.: 30687
 - Available: Via select global retailers and LEGO Branded channels from June 1st, 2025.

**Start off BiG** 
As LEGO DUPLO bricks are larger bricks for smaller hands, we invite families to Start off BiG, introducing kids ages 1,5+ to dive into the world of LEGO DUPLO. Our big bricks open a world of possibilities for pre-school play that’s endless, diverse and fun. 

The new sets offer great play experiences that encourage fine motor skills, imagination and creativity, and like any LEGO DUPLO set, they have been thoughtfully designed to provide kids with the opportunity to develop both EQ (Emotional Quotient) and IQ (Cognitive quotient) skills.  

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: [www.LEGO.com][1] 

**About BLUEY™** 
The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. 

Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights. 

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television. 

**About Ludo Studio** 
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. Ludostudio.com.au 

**About BBC Studios Brands & Licensing** 
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide.  Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth. 


  [1]: http://www.lego.com/

11203_Lifestyle_Envr.jpg

At Toy Fair® 2025 in New York City, the LEGO Group and BBC Studios are unveiling the hotly anticipated new Bluey playsets from their Bluey™ collaboration. The sets welcome Bluey and her beloved family into the world of LEGO® play for the very first time with six new LEGO Bluey™ products for ages 2-5 - all launching from 1st of June 2025.

In LEGO® Brick Form for Real Life! New LEGO Bluey™ Sets Revealed   

The LEGO Group and BBC Studios arLEGO BLUEY welcomes Bluey and her beloved family into the world of LEGO® play for the very first time with six new sets.

LEGO Bluey™ Sets

21356 Assets.zip

21356_Lifestyle_Envr_crop.jpg

**1st March 2025:** The LEGO Group is thrilled to announce the launch of the LEGO® Ideas River Steamboat set, designed by a fan designer as part of the LEGO Ideas platform.  This intricately detailed model is designed for adult builders and history enthusiasts alike, offering a captivating building experience and a spectacular display piece for any home or office. 

The 4,090-piece set captures the authentic charm of a classic river steamboat, refurbished for entertainment tours and featuring a steam engine museum. Builders can explore the detailed pilothouse, crew cabin, and bathroom on the texas deck; enjoy the music stage and restaurant on the main deck; and discover the kitchen and museum on the boiler deck. 

This engaging model includes functional elements such as a working paddle connected to a 'steam' engine, a rudder activated by the ship's wheel, and removable decks for easy access to the interior. The set also provides digital building instructions via the LEGO Builder app, enhancing the building experience with interactive guidance. 

The new LEGO set was designed by Illinois, USA-based LEGO fan Aaron Hall, as part of the LEGO Ideas programme. LEGO Ideas allows fan designers to submit suggested sets, which are then voted for by the community before being considered to be made into a real LEGO set. Talking about his design, Aaron said, “My fascination with LEGO boats began with the Black Seas Barracuda set (#6285), which captivated me with its intricate rigging for the masts and sails. Growing up along the Mississippi River, I developed a deep interest in paddle boats, which naturally inspired me to create this steamboat model. The design process involved researching images to capture the essence of steamboats and selecting specific LEGO elements to bring my vision to life. I was determined to scale the model for minifigures and incorporate modular boat hull bases as a nod to the classic LEGO pirate ships." 

The LEGO Ideas River Steamboat set will be exclusively available for early access for LEGO Insiders from 7th April 2025, and available for purchase for all customers from 10th April at LEGO.com/RiverSteamboat and LEGO Stores, priced at €329.99 / £289.99 / $329.99. In addition, between 7th – 13th  April, LEGO Insiders will receive a free Gift with Purchase: The LEGO Amelia Ticket Booth (10+), while supplies last. 


**Product Information:**
**Age:** 18+
**Price:** 329.99 EUR  / 289.99 GBP  / 329.00 USD
**Pieces:** 4090
**Product number:** 21356
**Dimensions:** W: 15cm   / H: 40cm / L: 69cm
**Link:** www.LEGO.com/RiverSteamboat
**Available:** 
 - LEGO Insiders early access: 7th April 2025 
 - All: 10th April for All

**Gift with Purchase information:** 
**Name:** LEGO Amelia Ticket Booth (10+)  
**SKU number:** 5009157 
**Dates:** 07 – 13 April 2025 for LEGO® Insiders only (membership required). Available in LEGO Stores and at LEGO.com. While supplies last. Terms and Conditions apply.  
**Minimum purchase:** With purchase of 21356 LEGO Ideas River Steamboat. While supplies last. Terms and Conditions apply.  
**Key features and functions:** This detailed LEGO® Amelia Ticket Booth building toy features a ticket window, tower, jetty and a flag. Decorations include printed elements marked ‘TICKET’ and ‘AMELIA’ with schedule information. Inside the building is a riverboat museum with a small riverboat model and a microfigure. Fun to build and play with, the 152-piece LEGO Ticket Booth building set is a creative gift for kids aged 10 and up. 

**About the LEGO Ideas platform:**
LEGO Ideas offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits. Find out more at www.ideas.LEGO.com.

**About the LEGO Group**
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg Godt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.

21356_Lifestyle_Cons_crop.jpg

The LEGO Group is thrilled to announce the launch of the LEGO® Ideas River Steamboat set, designed by a fan designer as part of the LEGO Ideas platform.  This intricately detailed model is designed for adult builders and history enthusiasts alike, offering a captivating building experience and a spectacular display piece for any home or office.

Set Sail with the New LEGO® Ideas River Steamboat 

LEGO_Alicia_EMEA_Regional_1HY25_Amazon_FireTV_OnlineBanner_Mini_detail_980x551.jpg

Build the Thrill - Concept1.jpg

**Billund, Denmark – February 27th, 2025:** As Formula 1 begins its 75th anniversary season the LEGO Group and Formula 1 are lifting the lid on all their planned partnership experiences for 2025.  

From exciting at-race activities, digital content and experiences both in retail and at LEGOLAND® Discovery Centers and LEGO® Discovery Centers globally, the 2025 Formula 1® Season will build the thrill for families and fans across an action-packed season. 

With the second batch of the 2025 LEGO F1 product line available this Saturday (March 1st) and the final 2025 LEGO F1® Collectibles going on sale May 1st, the two brands can now reveal all the highly anticipated activities coming throughout the 2025 season at races and at home. 

**Federico Begher, Senior Vice President, New Businesses at the LEGO Group** said: "*We’re thrilled to kick off an incredibly exciting year for our collaboration with Formula 1. We have a wide range of immersive and creative experiences for fans and families to dive into throughout the entire year, and we can't wait to get started, as our products that ignite curiosity and foster a love of engineering and speed in builders of all ages hit shelves.*”  

**Emily Prazer, Chief Commercial Officer at Formula 1**, said: “*This exciting collaboration with the LEGO Group keeps going from strength-to-strength and allows us to take the world of Formula 1 beyond the racetrack and directly into homes. These activities and experiences will allow fans to learn more about the intricacies of the sport through play and ignite a passion for racing for builders of all ages.*”   

**At-race Experiences**

Fun experiences are coming to fans and families at 13* key Formula 1 races across 2025.  

At the new LEGO Fan Zones, fans can enjoy: 
 - Exclusive Make and Take builds
 - Photo opportunities
 - A chance to see the entire LEGO Group and F1® product range featuring all 10 F1 teams for the first time.

**Pop-Up LEGO Stores** 
At 20* Formula 1® races throughout the 2025 season, the LEGO Pit Shops will give fans an opportunity to purchase the full product line featuring all ten F1® teams across LEGO Speed Champions, LEGO City, LEGO DUPLO® and LEGO Collectibles.  

**In-store Experiences** 
Select LEGO stores in EMEA, US, Canada, and China will offer racing-themed experiences, including: 
 - A Racing Ramp play experience
 - A cool LEGO F1 poster giveaway
 - A free steering wheel building activity for kids to take home

Additionally, the LEGO Store in Leicester Square, London, will feature a racing-themed zone with F1 LEGO builds and play experiences, while in March, there will be a pop-up activation outside the LEGO Shanghai Shimao Store in China. 

**Experiences at LEGOLAND® Discovery Centers and LEGO® Discovery Centers** 
At all LEGOLAND Discovery Centers and LEGO Discovery Centers globally, fans can participate in exclusive LEGO Formula 1 themed events on select dates from March-June 2025. All ten F1® teams will come together for this unique experience packed full of activities and themed build experiences.  

The events will help guests learn about the complex challenges F1® teams tackle during race weekends, as they get to build and race an epic car and experience other F1® inspired challenges. For more information on how to attend the events, fans can visit [www.legolanddiscoverycenter.com][1] 

**LEGO Magazine** 
In the March 2025 issue of LEGO Magazine, kids will get a two-page LEGO City racing boardgame activity focused on the LEGO Group & F1 product portfolio. In the July issue there will also be a 1-page LEGO F1 Collectible race cars activity 

**Online Experiences**  
There will be plenty of chances to celebrate the 2025 FORMULA 1 season on www.LEGO.com too, with a range of cool experiences and content, such as activities and articles for families to dive into and a LEGO F1 game on [www.kids.LEGO.com/f1][2], which will put kids through their paces in a fun LEGO world, to test their racing skills.  

**LEGO.com Livestreams**  
The first in a series of livestreams will happen on March 1st at 16:00 CET/ 15:00 GMT/10:00 EST on www.LEGO.com/live/f1. Fans will hear about the product portfolio, learn about the experiences coming from the LEGO Group & F1 partnership in 2025, and find out about an exciting LEGO Insiders Only Sweepstake. 

**LEGO Play app** 
In the LEGO Play app, kids can dive into their passion and access creative tools to experiment, create and share with other F1 and LEGO fans. 

**All products in the LEGO Group and Formula 1 collection will be launching early 2025, with LEGO DUPLO and LEGO City already available, LEGO Speed Champions as of 1st March 2025 and LEGO Collectibles will be available from 1st May.**  

**All products will be available from [www.LEGO.com][3] and in LEGO Stores worldwide.** 


  [1]: https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.legolanddiscoverycenter.com%2F&data=05%7C02%7Cida.rosendahl%40lego.com%7C0f7f71042096453578d608dd3b27f744%7C1d0635156cad41959486ea65df456faa%7C0%7C0%7C638731765008083763%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=C21EbnQKvpPzM7gdZRMUqzzCGdaiaEnRcMlWkA0EnT4%3D&reserved=0
  [2]: https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fkids.lego.com%2Fda-dk%2Ff1&data=05%7C02%7Cida.rosendahl%40lego.com%7Ccf9a20e4b6084a4ffab708dd41285708%7C1d0635156cad41959486ea65df456faa%7C0%7C0%7C638738363687402064%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=W%2Fc3%2FA2C%2BzE4VD%2Fyek1%2FQnEMB41%2BGc3HpOGN2XVJYxE%3D&reserved=0
  [3]: https://www.lego.com/en-us/categories/f1

 ***13 Key Races with LEGO Fan Zones** 
 - Shanghai, China 
 - Suzuka, Japan
 -  Imola, Italy 
 -  Montreal, Canada
 -  Silverstone, UK 
 -  Spa, Belgium 
 -  Zandvoort, Netherlands 
 -  Monza, Italy 
 -  Austin, USA 
 -  Mexico City, Mexico 
 -  Las Vegas, USA 
 -  Lusail, Qatar 
 -  Yas Island, Abu Dhabi

***20 Pop-Up LEGO Stores** 
 -  Shanghai, China 
 -  Suzuka, Japan 
 -  Sakhir, Bahrain 
 -  Jeddah, Saudi Arabia 
 -  Miami, USA 
 -  Imola, Italy 
 -  Barcelona, Spain 
 -  Montreal, Canada 
 -  Spielberg, Austria 
 -  Silverstone, UK 
 -  Spa, Belgium 
 -  Budapest, Hungary 
 -  Zandvoort, Netherlands 
 -  Monza, Italy 
 -  Baku, Azerbaijan 
 -  Austin, USA 
 -  Mexico City, Mexico 
 -  Las Vegas, USA 
 -  Lusail, Qatar 
 -  Yas Marina, Abu Dhabi

For more information, please contact: [media@LEGO.com][1] 

  [1]: mailto:media@LEGO.com

***LEGO® DUPLO®:*** 
**LEGO DUPLO Town F1® Team Race Cars & Drivers** 
 - Age: 2+ years 
 - Price: 44,99 EUR / 44,99 USD / 39,99 GBP 
 - Pieces: 70 
 - Product No.: 10445 
 - Dimensions: The set measures over 6.5 in. (16 cm) high, 15 in. (38 cm) wide and 2.5 in. (6 cm) deep 
 - Available now 
 - Link: [www.LEGO.com/F1][1]

***LEGO® City:*** 
**LEGO City F1® Williams Racing & Haas F1 Race Cars** 
 - Age: 4+ years 
 - Price: 19,99 EUR / 19,99 USD / 17,99 GBP 
 - Pieces: 92 
 - Product No.: 60464 
 - Dimensions: The set measures over 1 in. (3 cm) high, 4.5 in. (11 cm) long and 2 in. (5 cm) wide 
 - Available now
 - Link: [www.LEGO.com/F1][2]

**LEGO City F1® Grid with VCARB & Sauber Race Cars** 
 - Age: 6+ years 
 - Price: 29,99 EUR / 29,99 USD / 24,99 GBP 
 - Pieces: 313 
 - Product No.: 60474 
 - Dimensions: The set measures over 1.5 in. (3 cm) high, 5.5 in. (14 cm) long and 2 in. (5 cm) wide 
 - Available: 1st March 2025 
 - Link: [www.LEGO.com/F1][3] 

**LEGO City F1® Driver with McLaren Race Car** 
 - Age: 6+ years 
 - Price: 12,99 EUR / 12,99 USD / 10,99 GBP 
 - Pieces: 86 
 - Product No.: 60442 
 - Dimensions: The set measures over 1.5 in. (3 cm) high, 5.5 in. (14 cm) long and 2 in. (5 cm) wide 
 - Available: 1st January 2025 
 - Link: [www.LEGO.com/F1][4]

**LEGO City F1® Pit Stop & Pit Crew with Ferrari Car** 
 - Age: 6+ years 
 - Price: 29,99 EUR / 29,99 USD / 24,99 GBP 
 - Pieces: 322 
 - Product No.: 60443 
 - Dimensions: The set measures over 3 in. (8 cm) high, 5.5 in. (14 cm) long and 2 in. (5 cm) wide 
 - Available now 
 - Link: [www.LEGO.com/F1][5]

**LEGO City F1® Garage & Mercedes-AMG & Alpine Cars** 
 - Age: 7+ years 
 - Price: 79,99 EUR / 79,99 USD / 69,99 GBP 
 - Pieces: 678 
 - Product No.: 60444 
 - Dimensions: The set measures over 2.5 in. (7 cm) high, 18 in. (46 cm) long and 6.5 in. (17 cm) wide 
 - Available now 
 - Link: [www.LEGO.com/F1][6]

**LEGO City F1® Truck with RB20 & AMR24 F1 Cars** 
 - Age: 8+ years 
 - Price: 99,99 EUR / 99,99 USD / 89,99 GBP 
 - Pieces: 1,086 
 - Product No.: 60445 
 - Dimensions: The set measures over 3.5 in. (9 cm) high, 17.5 in. (44 cm) long and 2.5 in. (7 cm) wide 
 - Available now 
 - Link: [www.LEGO.com/F1][7]

***LEGO® Speed Champions:*** 
**LEGO Speed Champions Ferrari SF-24 F1® Race Car** 
 - Age: 10+ years 
 - Price: 26,99 EUR / 26,99 USD / 22,99 GBP 
 - Pieces: 275 
 - Product No.: 77242 
 - Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide 
 - Pre-order in select regions: 21st November 2024 
 - Available: 1st March 2025 
 - Link: [www.LEGO.com/F1][8]

**LEGO Speed Champions Oracle Red Bull Racing RB20 F1® Race Car** 
 - Age: 18+ years 
 - Price: 26,99 EUR / 26,99 USD / 22,99 GBP 
 - Pieces: 251 
 - Product No.: 77243 
 - Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide 
 - Pre-order: 21st November 2024 
 - Available: 1st March 2025 
 - Link: [www.LEGO.com/F1][9]

**LEGO Speed Champions Mercedes-AMG PETRONAS W15 F1® Race Car** 
 - Age: 10+ years 
 - Price: 26,99 EUR / 26,99 USD / 22,99 GBP 
 - Pieces: 267 
 - Product No.: 77244 
 - Dimensions: The set measures over 1 in. (2 cm) high, 8 in. (20 cm) long and 3 in. (8 cm) wide 
 - Pre-order in select regions: 21st November 2024 
 - Available: 1st March 2025 
 - Link: [www.LEGO.com/F1][10]

**LEGO Speed Champions Aston Martin Aramco F1® AMR24 Race Car** 
 - Age: 10+ years 
 - Price: 26,99 EUR / 26,99 USD / 22,99 GBP 
 - Pieces: 269 
 - Product No.: 77245 
 - Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide 
 - Pre-order in select regions: 21st November 2024 
 - Available: 1st March 2025 
 - Link: [www.LEGO.com/F1][11]

**LEGO Speed Champions Visa Cash App VCARB 01 F1® Race Car** 
 - Age: 18+ years 
 - Price: 26,99 EUR / 26,99 USD / 22,99 GBP 
 - Pieces: 248 
 - Product No.: 77246 
 - Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (8 cm) wide 
 - Pre-order in select regions: 21st November 2024 
 - Available: 1st March 2025 
 - Link: [www.LEGO.com/F1][12]

**LEGO Speed Champions KICK Sauber F1® Team C44 Race Car** 
 - Age: 10+ years 
 - Price: 26,99 EUR / 26,99 USD / 22,99 GBP 
 - Pieces: 259 
 - Product No.: 77247 
 - Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide 
 - Pre-order in select region: 21st November 2024 
 - Available: 1st March 2025 
 - Link: [www.LEGO.com/F1][13]

**LEGO Speed Champions BWT Alpine F1® Team A524 Race Car** 
 - Age: 10+ years 
 - Price: 26,99 EUR / 26,99 USD / 22,99 GBP 
 - Pieces: 258 
 - Product No.: 77248 
 - Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide 
 - Pre-order in select regions: 21st November 2024 
 - Available: 1st March 2025 
 - Link: [www.LEGO.com/F1][14]

**LEGO Speed Champions Williams Racing FW46 F1® Race Car** 
 - Age: 10+ years 
 - Price: 26,99 EUR / 26,99 USD / 22,99 GBP 
 - Pieces: 263 
 - Product No.: 77249 
 - Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (8 cm) wide 
 - Pre-Order: 21st November 2024 
 - Available: 1st March 2025 
 - Link: [www.LEGO.com/F1][15]

**LEGO Speed Champions MoneyGram Haas F1® Team VF-24 Race Car** 
 - Age: 10+ years 
 - Price: 26,99 EUR / 26,99 USD / 22,99 GBP 
 - Pieces: 242 
 - Product No.: 77250 
 - Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide 
 - Pre-order in select region: 21st November 2024 
 - Available: 1st March 2025 
 - Link: [www.LEGO.com/F1][16]

**LEGO Speed Champions McLaren MCL38 F1® Team Race Car** 
 - Age: 10+ years 
 - Price: 26,99 EUR / 26,99 USD / 22,99 GBP 
 - Pieces: 269 
 - Product No.: 77251 
 - Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide 
 - Pre-order in select regions: 21st November 2024 
 - Available: 1st March 2025 
 - Link: [www.LEGO.com/F1][17]

***LEGO® Collectibles:*** 
**LEGO F1® Collectible Race Cars** 
 - Age: 6+ years 
 - Price: 3,99 EUR / 4,99 USD / 3,49 GBP 
 - Pieces: 29 
 - Product No.: 71049 
 - Available: 1st May 2025 
 - Link: [www.LEGO.com/F1][18]

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. 

For more information: [www.LEGO.com][19] 

**About Formula 1® Group** 
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLYVK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved. 


  [1]: https://www.lego.com/en-us/product/f1-team-race-cars-drivers-10445
  [2]: https://www.lego.com/en-us/product/f1-williams-racing-haas-f1-race-cars-60464
  [3]: https://www.lego.com/en-us/product/f1-grid-with-vcarb-sauber-race-cars-60474
  [4]: https://www.lego.com/en-us/product/f1-driver-with-mclaren-race-car-60442
  [5]: https://www.lego.com/en-us/product/f1-pit-stop-pit-crew-with-ferrari-car-60443
  [6]: https://www.lego.com/en-us/product/f1-garage-mercedes-amg-alpine-cars-60444
  [7]: https://www.lego.com/en-us/product/f1-truck-with-rb20-amr24-f1-cars-60445
  [8]: https://www.lego.com/en-us/product/ferrari-sf-24-f1-race-car-77242
  [9]: https://www.lego.com/en-us/product/oracle-red-bull-racing-rb20-f1-race-car-77243
  [10]: https://www.lego.com/en-us/product/mercedes-amg-f1-w15-race-car-77244
  [11]: https://www.lego.com/en-us/product/aston-martin-aramco-f1-amr24-race-car-77245
  [12]: https://www.lego.com/en-us/product/visa-cash-app-rb-vcarb-01-f1-race-car-77246
  [13]: https://www.lego.com/en-us/product/kick-sauber-f1-team-c44-race-car-77247
  [14]: https://www.lego.com/en-us/product/bwt-alpine-f1-team-a524-race-car-77248
  [15]: https://www.lego.com/en-us/product/williams-racing-fw46-f1-race-car-77249
  [16]: https://www.lego.com/en-us/product/moneygram-haas-f1-team-vf-24-race-car-77250
  [17]: https://www.lego.com/en-us/product/mclaren-f1-team-mcl38-race-car-77251
  [18]: https://www.lego.com/en-us/categories/f1
  [19]: https://www.lego.com/en-us/aboutus

Product Details

As Formula 1 begins its 75th anniversary season the LEGO Group and Formula 1 are lifting the lid on all their planned partnership experiences for 2025.

Build The Thrill in 2025: Everything to expect from the LEGO Group & Formula 1® partnership during the sport’s 75th season

As Formula 1 begins its 75th anniversary season at 2025’s first race in Melbourne between March 13-16th, the LEGO Group and Formula 1 partnership experiences

LEGO F1 - Build the Thrill

rSEBS Announcement Assets.zip

 - The LEGO Group today revealed tires made using over one-third recycled materials sourced from old fishing nets, ropes and engine oil.
 - These new tires are already featured in select LEGO® sets, with a full transition planned for later this year.
 - This development marks another step on the journey towards the LEGO Group’s ambition of making its products from more renewable and recycled materials by 2032.

**BILLUND, DENMARK, 26 February, 2025:** The LEGO Group today announced the introduction of a new, more sustainable material for selected LEGO tires, made from recycled fishing nets, ropes, and engine oil.  

The material is created by repurposing discarded ropes and nets from ocean vessels which is then combined with recycled engine oil to reduce reliance of virgin fossil fuel-based ingredients.   

It will initially be used in seven LEGO tire pieces, each containing at least 30% recycled content. The new tires have already started appearing in LEGO sets— indistinguishable from existing tires fans know and love. The company expects these new tires to be used in approximately 120 different sets by the end of 2025 and plans to explore ways to expand recycled content across more tire styles in the near future. 

**Chief Sustainability Officer Annette Stube said:** “This is an exciting step in our ambition to make LEGO products more sustainable and reduce our dependence on virgin fossil fuels. Over the past five years, we have invested significant time in developing and testing this new recycled material to ensure it meets our high standards for quality, safety, and durability. The tires are just one of many options we’re working on to make our products more sustainable and it’s encouraging to see something this innovative making it into our sets.”   
 

**The journey towards more sustainable products**  

The introduction of this material, known as rSEBS*, is part of the company’s broader efforts to make LEGO Group bricks and packaging from more sustainable materials. There is no single solution to the challenges of sustainability, which is why the company is exploring a range of solutions to reduce its environmental footprint and make its products from more renewable and recycled materials. To date, the LEGO Group has tested over 600 different materials for its bricks and elements.   

Key initiatives include:  

🌱 [Bio-polyethylene (bio-PE)][1] – Since 2018, the company has used bio-PE, a soft, durable, and flexible plastic made using Brazilian sugarcane, for certain LEGO elements such as minifigure accessories and botanical pieces. Today, more than 200 elements are made from bio-PE, with over half of LEGO sets containing at least one of these sustainable components.   

 🚘 [Recycled artificial marble (arMABS)][2] – As of 2024, transparent LEGO elements—including lightsabres, windscreens, and windows—contain 20% recycled material derived from artificial marble, commonly used in kitchen worktops. The LEGO Group produces over 900 different arMABS elements, which, once fully transitioned, will feature in more than 85% of LEGO sets.  

🛞 [e-Methanol and ePOM][3] – The LEGO Group is collaborating with industry partners to purchase e-methanol, a material produced by blending renewable energy with CO2 from bio-waste. This innovative material will be used to produce ePOM, which is expected to debut in select LEGO elements, including wheel axles, in the near future.

The LEGO Group is committed to transforming the raw materials used in its bricks. By the second half of 2024, 30% of all resin purchased by the company was certified according to mass balance principles, representing an estimated average of 22% renewable sources.** 

**Collaboration for a sustainable future**  

The LEGO Group recognises that collaboration is key to driving sustainable innovation. The company continues to work closely with suppliers, research institutions, and other industries to develop and refine materials that support the transition to renewable and recycled content. By joining forces with experts across different fields, the LEGO Group aims to accelerate progress towards a more sustainable future for children and future generations. 

 


  [1]: https://www.lego.com/en-us/sustainability/product-safety/materials
  [2]: https://www.lego.com/en-us/aboutus/news/2024/march/making-lego-bricks-more-sustainable-
  [3]: https://www.lego.com/en-us/aboutus/news/2023/april/european-energy-partners-with-novo-nordisk-and-the-lego-group

'* rSEBS = LEGO SEBS materials are blends of SEBS (which is an abbreviation for styrene-ethylene-butylene-styrene) and other components. The lowercase r indicates some of the components are of mechanically recycled origin.  
 
'** On 11 March, the company will share its 2024 sustainability statement, including full year mass balance data.   

For more information, please contact [media@lego.com][1].   

For more information on the LEGO Group’s sustainability initiatives, visit [https://www.lego.com/sustainability][2].  
 
 
**About the LEGO Group** 

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: [www.LEGO.com][3] 


  [1]: mailto:media@lego.com
  [2]: https://www.lego.com/sustainability
  [3]: http://www.LEGO.com

Notes to editors

LEGO_Kids_Garage-Setup_RENDER.jpg

The LEGO Group announced the introduction of a new, more sustainable material for selected LEGO tires, made from recycled fishing nets, ropes, and engine oil. The material is created by repurposing discarded ropes and nets from ocean vessels which is then combined with recycled engine oil to reduce reliance of virgin fossil fuel-based ingredients.   

The LEGO Group introduces tires made with recycled materials

The LEGO Group announced the introduction of a new, more sustainable material for selected LEGO tires, made from recycled fishing nets, ropes, and engine oil.

76968 Assets.zip

76968_Lifestyle_Envr_03.jpg

**25th February 2025:** The LEGO Group and Universal Products and Experiences unveils the new LEGO® Jurassic World Dinosaur Fossils: Tyrannosaurus rex (T.rex) set. This set is the largest LEGO Jurassic World set ever made and offers a challenging and rewarding building experience for fans. Featuring a detailed T. rex fossil skeleton, over 1m (more than 3 feet!) in length, the new 3,145 piece LEGO set is sure to impress both builders and collectors alike.

The LEGO Jurassic World Dinosaur Fossils set boasts articulated joints, including a movable head, opening jaw, and posable arms and tail, allowing for dynamic and customisable displays. The set also includes a display stand, an information plaque, and hidden franchise Easter eggs, such as an ‘amber’ piece, adding layers of authenticity and nostalgia.

Fans of the iconic 1993 film Jurassic Park, from Universal Pictures and Amblin Entertainment, will appreciate the inclusion of two beloved film characters in LEGO Minifigure form: Dr. Ellie Sattler and Dr. Alan Grant. These characters bring a touch of cinematic history to the set, making it a perfect gift for fans of the franchise.  In addition, the coffee-table-style instructions not only guide builders step-by-step but also include fascinating design details, movie highlights, and T. rex dinosaur facts. Builders can further enhance their experience with the LEGO Builder app, which provides an interactive way to zoom in, rotate models in 3D, and track progress.
  
The LEGO Jurassic World Dinosaur Fossils: Tyrannosaurus rex set is available for LEGO Insiders early access from the 12th March at [www.LEGO.com/JurassicTrex][1] and LEGO Stores, and available for all from 15th March 2025 priced at € 249.99 / £219.99 / $249.99.


  [1]: https://www.lego.com/en-gb/product/dinosaur-fossils-tyrannosaurus-rex-76968

**Product Information:**
Age: 18+
Price: 249.99 EUR  / 219.99 GBP  / 249.00 USD 
Pieces: 3145
Product number: 76968
Dimensions: L: 105cm  / H: 33cm  
Available: LEGO Insiders Early Access: 12th March 2025 and 15th March for all
URL: www.LEGO.com/JurassicTrex

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.

76968_Lifestyle_Build_01.jpg

The LEGO Group and Universal Products and Experiences unveils the new LEGO® Jurassic World Dinosaur Fossils: Tyrannosaurus rex (T.rex) set. This set is the largest LEGO Jurassic World set ever made and offers a challenging and rewarding building experience for fans. Featuring a detailed T. rex fossil skeleton, over 1m (more than 3 feet!) in length, the new 3,145 piece LEGO set is sure to impress both builders and collectors alike.

Re-Discover the Age of Dinosaurs with the New LEGO Jurassic World Dinosaur Fossils: Tyrannosaurus rex Model Building Set

The LEGO Jurassic World Tyrannosaurus rex Model Building Set

Media Contacts

Please note that the contact information on this page is intended for **MEDIA AND PRESS** only. For all other requests, please contact our [Consumer Service.][1] 


  [1]: https://www.lego.com/en-gb/service?domainredir=service.lego.com

**Global Press Office**
E-mail: [media@LEGO.com][1]


  [1]: mailto:media@LEGO.com

Global Media Requests

**Rondal Nlandu**
Coordinator, Marketing
E-mail: [rondal.nlandu@lego.com][1]


  [1]: mailto:rondal.nlandu@lego.com

Belgium, Netherlands and Luxemburg

**Clementine Horgue**
Manager, Brand Relations
E-mail: [clementine.horgue@LEGO.com][1]

**PR Agency
Publicis Consultants**
Elsa Perretti
E-mail: [elsa.perretti@publicisconsultants.com][2]


  [1]: mailto:clementine.horgue@LEGO.com
  [2]: mailto:elsa.perretti@publicisconsultants.com

France

**LEGO GmbH**
Technopark II
Werner-von-Siemens-Ring 14
D-85630 Grasbrunn
Phone: +49 (0)89 45 346 255
E-mail: [Presse@LEGO.com][1]

**Bitte beachten Sie**:
Wir bitten Sie um Verständnis, dass wir        
ausschließlich Presseanfragen beantworten können.     
Für alle andern Anfragen wenden Sie sich bitte an: [https://www.lego.com/de-de/service][2]

**PR Agentur
Consense Communications** 
Kerstin Hunold
Phone: +49 89 23 00 26 50
E-mail: [lego@consense-communications.de][3] 


  [1]: mailto:Presse@lego.com
  [2]: https://www.lego.com/de-de/service
  [3]: mailto:lego@consense-communications.de

Germany, Austria and Switzerland

**Magdalena Negrusz**
Manager, PR
E-mail: [Magdalena.Negrusz@LEGO.com][1]


  [1]: mailto:Magdalena.Negrusz@LEGO.com

Italy

**Isabel Perez Sanchez** (Spain)
Manager, PR & Events
E-mail: [Isabel.Perez.Sanchez@LEGO.com][1]

**PR Agency 
BEST** (Spain)
Guillermo Salas
E-mail: [lego@agencia.best][2]



**Erika Castillo Rodriguez** (Portugal)
Manager, PR & Events
E-mail: [erika.castillo.rodriguez@lego.com][3]

**PR Agency 
Suit PT** (Portugal)
Paula Carvalho
E-mail: [paula@suit.pt][4]


  [1]: mailto:Isabel.Perez.Sanchez@LEGO.com
  [2]: mailto:lego@agencia.best
  [3]: mailto:erika.castillo.rodriguez@lego.com
  [4]: mailto:paula@suit.pt

Portugal and Spain

**Maria Jarmola-Clark**
Senior Brand Relations Manager UK/I
E-mail: [maria.jarmola@lego.com][1]

**Rebecca Eneh**
Manager, Brand Relations
E-mail: [rebecca.eneh@lego.com][2]


  [1]: mailto:maria.jarmola@lego.com
  [2]: mailto:rebecca.eneh@lego.com

UK and Ireland

**Samantha Tan**
Senior Manager, Brand Relations
Phone: +6585338454
E-mail: [Samantha.Tan@LEGO.com][1] 


  [1]: mailto:Samantha.Tan@LEGO.com

Asia Pacific

**Millie Williams**  
Associate Manager, Brand Relations
Phone: +61 2 9428 9666
E-mail: [millie.williams@lego.com][1]


  [1]: mailto:millie.williams@lego.com

Australia and New Zealand

**Grace Jiang**
Director, Corporate Communications
E-mail: [Yi.Jiang@LEGO.com][1]


  [1]: mailto:Yi.Jiang@LEGO.com

China

**Jerald Wong**
Manager, PR & Events
E-mail: [Jerald.Wong@LEGO.com][1]


  [1]: mailto:Jerald.Wong@LEGO.com

Hong Kong and Taiwan

**Geetika Saxena**
Senior Manager, Digital Marketing & PR
Phone: +912250980006
E-mail: [Geetika.Saxena@LEGO.com][1]


  [1]: mailto:Geetika.Saxena@LEGO.com

India

**PR Agency
Platinum Inc**.
Phone: +81 3 5572 6072
E-mail: [legojapan@vectorinc.co.jp][1] 


  [1]: mailto:legojapan@vectorinc.co.jp

Japan

**Zhi Vern Tan**
Manager, PR & Events
Phone: +65 6933 6888
E-mail: [Zhi.Vern.Tan@LEGO.com][1] 


  [1]: mailto:Zhi.Vern.Tan@LEGO.com

Singapore, Malaysia and Travel Retail

(Central & Eastern Europe, the Middle East and Africa)

**Andrea Faflíková**
Regional Senior Manager, Brand Relations & Event
Phone: +420 246 086 961
E-mail: [Andrea.Faflikova@LEGO.com][1]


  [1]: mailto:Andrea.Faflikova@LEGO.com

CEEMEA

**Leslie Byxbee**
Senior Manager, Communications
Phone: +1-860-763-6731
E-mail: [press@america.LEGO.com][1] 

**Please note:**
Consumers in the U.S. and Canada, please contact 800-422-5346
For donations, please contact [donations@america.LEGO.com][2]


  [1]: mailto:press@america.LEGO.com
  [2]: mailto:donations@america.LEGO.com

Media Contacts

Global Press Office

Global Media Requests

LEGO brand and product information:

Europe

Asia Pacific

Middle East & Africa

Americas