Light it Up with the New LEGO Ideas BTS Set

Lifestyle image of the new LEGO Ideas BTS Set on display

16th February, 2023: The LEGO Group are lighting it up with their latest set – a tribute to the global pop icons – BTS. The LEGO Ideas BTS Dynamite set, designed by a LEGO fan, features the seven-piece band on the video set of their global smash-hit single “Dynamite”, which when released in August 2020 reached over 100 million views in less than one day and one billion views in just eight months, and even gave the band their first number-one single in the United States.

Sing, song the night away as you build this 749-piece LEGO set and uncover authentically recreated details that mirror scenes from the iconic music video. Customers can now combine at-home karaoke sessions with brick building and immerse themselves in a world of disco, donuts and dynamic dance moves.

The new set embodies the band’s creative forms of expression and includes the vibrant donut shop, ice cream truck and record store. Each building is fully detachable from the set, allowing for individual play and display experiences.

But the set wouldn’t be complete without the biggest South Korean boy band in the world – who are now also available in LEGO minifigure form for the first time. All seven minifigures of the band members - RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook – are ready to sing and dance in sync on the LEGO stages.

This LEGO Ideas set was the brainchild of LEGO fans and friends Josh, 20 from Indiana, and Jacob, 21 from New York. Combining their love of BTS and passion for LEGO building, they worked together to bring the set to life.

Talking about their process, Jacob said: “Josh did the building and design work and, as a massive BTS fan, I told him what needed to be in it, what details were most important. It was a really fun process”.

Josh continued, saying: “Jacob had the BTS knowledge, and he was able to direct my build in the proper way. I watched the music video over and over and tried to capture its essence in the LEGO bricks. It was insane when the project went viral online overnight.”

Talking about developing the set, Federico Begher, Head of LEGO Product Group, commented: “When we saw Josh and Jacob’s colourful design we knew it would be a hit and this was proved by how quickly they reached 10,000 views in the LEGO Ideas voting. The BTS fans have already got behind the design and so it was important that we were as faithful to the original creation as possible. The set highlights creativity, passion and most importantly, fun! We can’t wait to see the fans building and displaying it.”

The LEGO Ideas BTS Dynamite set is on sale from early March 2023 for £89.99 / €99.99 / $99.99 on www.LEGO.com/BTS and in LEGO stores.

Notes to Editors

FURTHER PRODUCT INFO: LEGO® IDEAS BTS Dynamite SET (SKU: 21339)
● Age – 18+
● The model measures:
o L: 38 cm
o W: 16 cm
o H: 14 cm
● 749 pieces
● Key functions and features include:
o Donut shop, ice cream truck and the record store just like they appear in the music video
o Each building is detachable from the rest, so YOU choose how you want everything displayed
o Includes seven minifigures of the band members who can do synchronized LEGO dance moves on the scene
● Price: £89.99 / €99.99 / $99.99

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

About the LEGO Ideas platform
LEGO® Ideas offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits. Find out more at www.ideas.lego.com.