Sean Astin Celebrates Middle-earth™ with LEGO Bricks! New LEGO Icons Set Launches Alongside Exclusive Mini-Film
Billund, Denmark, 25 March, 2025: Sean Astin, who portrayed Samwise Gamgee in The Lord of the Rings trilogy, celebrates Middle-earth™ in a new collaboration with the LEGO Group. Astin stars in an exclusive mini-film celebrating the launch of the LEGO® Icons The Lord of the Rings: The Shire™ set, a stunning 2,017-piece diorama that captures the heart of Hobbiton™. Watch the mini-film at LEGO.com/TheShire
The mini-film, is more than just a recreation of The Lord of the Rings in LEGO bricks; it's a tribute to the cinematic artistry of the trilogy. Echoing the iconic Osgiliath monologue and cross-cutting sequences that define the films, the mini-film features Sean Astin taking viewers on a personal tour through the set.
Created in partnership with Warner Bros. Discovery Global Consumer Products, the breathtakingly detailed Shire set recreates the festive atmosphere of Bilbo Baggins’ eleventy-first birthday celebration. From Bilbo's hobbit-hole, complete with its iconic round green door and richly appointed interior, to the nine included minifigures—Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise Gamgee, and Gandalf the Grey—the set brings this iconic scene to life.
Interactive elements include being able to transform a burning letter into The One Ring and make Bilbo vanish with a turn of a dial or recreating the dragon firework scene with interchangeable heads for Merry and Pippin. The set also includes Gandalf’s horse and cart, fireworks, a firework dragon figure, the Party Tree, a party pavilion, and Bilbo’s book, which can be displayed open or closed.
Sean Astin comments: "Not all those who wander are lost... especially when travelling through the astonishing detail of the Shire made out of LEGO bricks! From the smallest hobbit-hole to the grandest fireworks, building this set brought back so many fond memories of Middle-earth™ . Now fans can journey there themselves and build their own adventures."
A true collector’s item that completes the trilogy of sets, following previous Barad-dûr™ and Rivendell™ launches, the LEGO Icons The Lord of the Rings: The Shire set is a testament to the enduring power of friendship, adventure, and the magic of Middle-earth™ .
The LEGO Icons The Lord of the Rings: The Shire set is available for LEGO Insiders from 2nd April 2025, and for all from 5th April via LEGO.com/TheShire and LEGO Stores, priced at €269.99/ £229.99/ $269.99 In addition, between 2nd – 8th April, shoppers that purchase the new set (10354) via LEGO Stores and LEGO.com will receive a LEGO Icons The Lord of the Rings: Sméagol™ & Déagol™ (18+) minibuild as a Gift with Purchase, while stocks last, T&C apply.
Notes to Editor
Product Information:
LEGO® Icons The Lord of the Rings: The Shire™ set:
Age: 18+
Price: 269.99€ / 269.99$ / 229.99£
Pieces: 2017
Product No.: 10354
Dimensions:
W: 45cm
L: 27cm
H: 20cm
Available:
LEGO Insiders: 2nd April 2025
Available for purchase: 5th April 2025
Link: LEGO.com/TheShire
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.
For more information: www.LEGO.com.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About The Lord of the Rings
Based on the revered The Lord of the Rings and The Hobbit books by J.R.R. Tolkien, New Line Cinema’s epic six-film series directed by Peter Jackson has been embraced by generations of fans, earning $6 billion at the global box office and 17 Academy Awards, becoming the most awarded series in cinematic history. Set in Middle-earth, the series begins as Frodo Baggins embarks on a perilous mission to destroy the legendary One Ring, and an adventure like no other continues from there. In 2021, the Library of Congress selected The Lord of the Rings: The Fellowship of the Ring for preservation in the United States National Film Registry. Following the first film’s milestone 25th anniversary in 2026, a new film, The Lord of the Rings: The Hunt for Gollum, is planned for release in theaters, with additional films to come.