How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

Toys for Girls | Official LEGO® Shop CH

Toys for Girls

Searching for the best gifts for girls for an upcoming birthday, Christmas or special occasion? All LEGO® sets are for girls with something for all ages and every interest. If you are stuck for inspiration, discover some of the best toys for girls here.

Cool toys for girls

Exclusives

Disney Castle

Average rating4.8out of 5 stars

Price429,00 CHF

White Rabbit

Average rating4.5out of 5 stars

Price22,90 CHF

Stitch

Average rating4.7out of 5 stars

Price79,90 CHF

Exclusives

Andrea's Modern Mansion

Average rating5out of 5 stars

Price209,00 CHF

Forest Animals: Red Fox

Average rating4.9out of 5 stars

Price54,90 CHF

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- 15%

Mini Disney Ariel's Castle

Average rating4.4out of 5 stars

Price49,90 CHFSale Price42,40 CHF

Nook's Cranny & Rosie's House

Average rating4.8out of 5 stars

Price89,90 CHF

Hot Dog Food Truck

Average rating4.9out of 5 stars

Price22,90 CHF

Mercedes-AMG F1 W14 E Performance Pull-Back

Average rating4out of 5 stars

Price29,90 CHF

Retro Camera

Average rating4.9out of 5 stars

Price22,90 CHF

The Sandman's Tower

Average rating4.9out of 5 stars

Price99,90 CHF

Space Research Rover

Average rating5out of 5 stars

Price54,90 CHF

Talking Sorting Hat™

Average rating4.7out of 5 stars

Price119,00 CHF

Burger Truck

Average rating4.9out of 5 stars

Price22,90 CHF

R2-D2™

Average rating4.6out of 5 stars

Price119,00 CHF

If they’re into it, there’s a LEGO® world of it

From gaming to magic to fairy-tale heroes, we’ve got endless worlds for girls to create.

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Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

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Gifts for girls aged 6+

Creative Pets

Average rating5out of 5 stars

Price39,90 CHF

Mirabel's Photo Frame and Jewelry Box

Price36,90 CHF

Forest Animals: Red Fox

Average rating4.9out of 5 stars

Price54,90 CHF

Cozy House

Average rating4.9out of 5 stars

Price69,90 CHF

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

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Gifts for girls aged 6+

Mobile Tiny House

Average rating4.9out of 5 stars

Price74,90 CHF

Autumn's House

Average rating4.8out of 5 stars

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Dog Rescue Centre

Average rating4.7out of 5 stars

Price69,90 CHF

LEGO® City Toys for Girls

Let girls play out everyday stories and daring missions, and learn about the world around them in fun, exciting way with LEGO® City sets.

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Gifts for 5-year-old girls

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Yellow Delivery Truck

Average rating4.8out of 5 stars

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Red Double-Decker Sightseeing Bus

Average rating4.8out of 5 stars

Price34,90 CHF

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Jungle Explorer ATV Red Panda Mission

Average rating4.4out of 5 stars

Price10,90 CHF

New

Yellow Construction Excavator

Average rating5out of 5 stars

Price59,90 CHF

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Seaside Harbor with Cargo Ship

Average rating5out of 5 stars

Price129,00 CHF

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Jungle Explorer Water Plane

Average rating4.7out of 5 stars

Price24,90 CHF

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Jungle Explorer Off-Road Truck

Average rating5out of 5 stars

Price34,90 CHF

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Yellow Mobile Construction Crane

Average rating5out of 5 stars

Price129,00 CHF

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Car Transporter Truck with Sports Cars

Price119,00 CHF

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Jungle Explorer Helicopter at Base Camp

Price119,00 CHF

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Robot World Roller-Coaster Park

Price119,00 CHF

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Tow Truck and Sports Car Repair

Price22,90 CHF

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Downtown Streetcar and Station

Price99,90 CHF

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LEGO® City Advent Calendar 2024

Price27,90 CHF

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Passenger Airplane

Average rating4.5out of 5 stars

Price119,00 CHF

Burger Truck

Average rating4.9out of 5 stars

Price22,90 CHF

Express Passenger Train

Average rating4out of 5 stars

Price169,00 CHF

Space Explorers Pack

Average rating5out of 5 stars

Price34,90 CHF

Construction Steamroller

Average rating4.9out of 5 stars

Price10,90 CHF

Space Science Lab

Average rating4.7out of 5 stars

Price44,90 CHF

Gifts for Girls

Searching for exciting gift ideas for girls aged 18 months to 9 years old and up? Find the best LEGO® sets for girls right here…

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Top birthday gifts for kids aged 6+

Disney Princess Creative Castles

Average rating5out of 5 stars

Price42,90 CHF

Dog Rescue Centre

Average rating4.7out of 5 stars

Price69,90 CHF

Sunflowers

Average rating4.4out of 5 stars

Price16,90 CHF

Disney Celebration Train

Average rating4.9out of 5 stars

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Roses

Average rating4.7out of 5 stars

Price16,90 CHF

Exclusives

Stitch

Average rating4.9out of 5 stars

Price10,90 CHF

The Frog House

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LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

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Gifts for girls aged 8+

Flying Ford Anglia™

Average rating4.6out of 5 stars

Price17,90 CHF

Hogwarts™ Castle Owlery

Average rating4.8out of 5 stars

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Star Wars™ Gifts for Girls

Unlock the power of girls’ creative force as they role-play their own heroic adventures with LEGO® Star Wars™ sets.

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Gifts for girls aged 9+

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C-3PO™

Price159,00 CHF

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The Dark Falcon

Price189,00 CHF

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Captain Rex™ Y-Wing™ Microfighter

Average rating4.5out of 5 stars

Price14,90 CHF

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Ambush on Mandalore™ Battle Pack

Average rating4.7out of 5 stars

Price24,90 CHF

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Paz Vizsla™ and Moff Gideon™ Battle

Average rating4.6out of 5 stars

Price49,90 CHF

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TIE Fighter & X-Wing Mash-up

Price129,00 CHF

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Price99,90 CHF

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Creative Play Droid™ Builder

Price119,00 CHF

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Ahsoka Tano's Duel on Peridea

Price64,90 CHF

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Luke Skywalker™ X-Wing™ Mech

Average rating4.9out of 5 stars

Price17,90 CHF

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LEGO® Star Wars™ Advent Calendar 2024

Price39,90 CHF

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Exclusives

The Force of Creativity

Price169,00 CHF

Exclusives

Venator-Class Republic Attack Cruiser

Average rating4.5out of 5 stars

Price699,00 CHF

Imperial Star Destroyer™

Price179,00 CHF

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TIE Interceptor™

Average rating4.5out of 5 stars

Price239,00 CHF

Exclusives

Clone Commander Cody™

Average rating4.9out of 5 stars

Price10,90 CHF

Boarding the Tantive IV™

Average rating4.7out of 5 stars

Price64,90 CHF

Darth Maul's Sith Infiltrator™

Average rating4.4out of 5 stars

Price84,90 CHF

Exclusives

The Phantom Menace™

Average rating4.6out of 5 stars

Price64,90 CHF

R2-D2™

Average rating4.6out of 5 stars

Price119,00 CHF

LEGO® | Disney Sets for Girls

From classic stories to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

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Exclusives

Snow White and the Seven Dwarfs' Cottage

Average rating4.8out of 5 stars

Price229,00 CHF

Disney Princess Creative Castles

Average rating5out of 5 stars

Price42,90 CHF

Exclusives

Disney Castle

Average rating4.8out of 5 stars

Price429,00 CHF

Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

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Space

Let’s go places

Toys for Girls

Cool toys for girls

Disney Castle

White Rabbit

Stitch

Andrea's Modern Mansion

Forest Animals: Red Fox

Mini Disney Ariel's Castle

Nook's Cranny & Rosie's House

Hot Dog Food Truck

Mercedes-AMG F1 W14 E Performance Pull-Back

Retro Camera

The Sandman's Tower

Space Research Rover

Talking Sorting Hat™

Burger Truck

R2-D2™

If they’re into it, there’s a LEGO® world of it

Creative toys for girls

Gifts for girls aged 6+

Creative Pets

Mirabel's Photo Frame and Jewelry Box

Forest Animals: Red Fox

Cozy House

LEGO® Friends Toys for Girls

Gifts for girls aged 6+

Mobile Tiny House

Autumn's House

Dog Rescue Centre

LEGO® City Toys for Girls

Gifts for 5-year-old girls

Yellow Delivery Truck

Red Double-Decker Sightseeing Bus

Jungle Explorer ATV Red Panda Mission

Yellow Construction Excavator

Seaside Harbor with Cargo Ship

Jungle Explorer Water Plane

Jungle Explorer Off-Road Truck

Yellow Mobile Construction Crane

Car Transporter Truck with Sports Cars

Jungle Explorer Helicopter at Base Camp

Robot World Roller-Coaster Park

Tow Truck and Sports Car Repair

Downtown Streetcar and Station

LEGO® City Advent Calendar 2024

Passenger Airplane

Burger Truck

Express Passenger Train

Space Explorers Pack

Construction Steamroller

Space Science Lab

Gifts for Girls

Top birthday gifts for kids aged 6+

Disney Princess Creative Castles​

Dog Rescue Centre

Sunflowers

Disney Celebration Train​

Roses

Stitch

The Frog House

LEGO® Harry Potter™ Toys for Girls

Gifts for girls aged 8+

Flying Ford Anglia™

Hogwarts™ Castle Owlery

Star Wars™ Gifts for Girls

Gifts for girls aged 9+

C-3PO™

The Dark Falcon

Captain Rex™ Y-Wing™ Microfighter

Ambush on Mandalore™ Battle Pack

Paz Vizsla™ and Moff Gideon™ Battle

TIE Fighter & X-Wing Mash-up

Desert Skiff & Sarlacc Pit

Creative Play Droid™ Builder

Ahsoka Tano's Duel on Peridea

Luke Skywalker™ X-Wing™ Mech

LEGO® Star Wars™ Advent Calendar 2024

The Force of Creativity

Venator-Class Republic Attack Cruiser

Imperial Star Destroyer™

Disney Princess Creative Castles

Disney Celebration Train

Disney Princess Creative Castles