Draco brags about being a pure-blood wizard and how rich his family is. His parents expect their son to maintain the family’s ruthless determination to achieve pure-blood dominance over the non-magical Muggles and half-bloods.
Despite his parents’ efforts, however, Draco, does have an inherent morality that becomes more apparent as he gets older. He is very popular among the legions of Harry Potter™ fans and, as such, his features appear across a wide range of clothing, artworks and toys – including a number of LEGO® playsets.