Zero waste
We believe good toys should never go to waste
How many toys work as well today as the day you bought them? LEGO® bricks keep clicking together beautifully. New elements made today fit perfectly with the first LEGO bricks produced over 60 years ago. So you can play on and on, and many hand their bricks down and down through generations.
The quality and durability come from our strict safety process for every new element. We simulate things like children biting, dropping, and stepping on LEGO elements to ensure they don’t break.
LEGO® Replay
The LEGO Replay program makes it easy for families to pass LEGO bricks onto children in need of play in a circle of kindness that goes around and round.
WWF Partnership
We’re partners with the World Wildlife Fund, or WWF, as part of our effort to reduce carbon emissions and promote global action on climate change.
Ellen MacArthur Foundation
We’ve joined forces with the Ellen MacArthur Foundation! The shared ambition for the membership is to help drive a global transition to a circular economy.
We’ve been playing with paper packaging
It feels so much better, using paper. That’s why we’re in the process of replacing single-use plastic with paper-based bags in our boxes. This will mean LEGO packaging can go in the paper recycling bin in many places around the world.