What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
59,99 €
18+
735
4.9
Ferrari F2004 & Michael Schumacher
89,99 €
New
10+
584
4.9
Eleven, Max, Demogorgon and Holly Figures
39,99 €
New
18+
1675
4.7
McLaren MCL39 F1® Car
229,99 €
New
12+
678
4.3
Batman™ Logo
79,99 €
New
18+
1755
4.3
Orange Cat
99,99 €
New
18+
750
4.5
Love Birds
49,99 €
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
179,99 €
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
119,99 €
New
18+
686
5.0
Sunflower Bouquet
59,99 €
New
18+
1503
4.4
Jaws
149,99 €
Exclusives
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
129,99 €
New
18+
10001
4.1
Eiffel tower
629,99 €
Exclusives
14+
4851
4.7
The Old Town 15th Anniversary
299,99 €
New
18+
2593
4.2
Stranger Things: The Creel House
279,99 €
New
18+
587
4.8
Eevee
59,99 €
New
18+
3266
4.8
Tudor Corner
229,99 €
Exclusives
18+
4154
3.8
Tropical Aquarium
449,99 €
Exclusives
18+
1125
4.8
Gremlins™: Gizmo
99,99 €
18+
2102
4.7
Golden Retriever Puppy
139,99 €
New

10+
275
4.7
Ferrari SF-24 F1® Race Car
26,99 €
7+
184
4.9
Yellow Travel Suitcase
14,99 €
9+
373
4.7
Petite Sunny Bouquet
29,99 €
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
24,99 €
5+
196
4.7
Donut Truck
19,99 €
9+
943
4.7
Ford Bronco® SUV
59,99 €
10+
607
4.5
Lamborghini Revuelto & Huracán STO
49,99 €
9+
780
4.9
Wild Animals: Majestic Rhino with Birds
59,99 €
10+
1002
4.8
Morticia's Cottage
99,99 €
8+
573
4.9
Buggy the Clown's Circus Tent
49,99 €
9+
1005
4.9
Comic Book and Game Store
89,99 €
Exclusives
10+
1180
4.8
Nike Dunk x LEGO® Set
99,99 €
Exclusives
14+
3244
4.5
NINJAGO® City Workshops
249,99 €
Exclusives
10+
665
4.8
The Creeper™
39,99 €
9+
651
4.4
Hogwarts™ Castle: Flying Lessons
79,99 €
8+
383
4.8
Retro Telephone
29,99 €
8+
390
4.9
Hogwarts™ Castle: Herbology Class
49,99 €
9+
566
4.8
Heihei
39,99 €
10+
808
4.3
Spider-Man vs. Oscorp
129,99 €
8+
476
4.9
Glinda's Wedding Day
39,99 €

4+
1
3.1
Green Baseplate
8,99 €
6+
4.0
Dumbo Key Chain
5,99 €
New
4+
1
3.4
Gray Baseplate
14,99 €
6+
2.0
Spider-Man Key Chain
5,99 €
4.0
Hydration Bottle – Blue
17,99 €
Large Ceramic Mug
24,99 €
4+
1
2.5
Blue Baseplate
8,99 €
4+
1
5.0
White Baseplate
8,99 €
6+
Darth Vader™ Holiday Sweater Key Light
15,99 €
4.7
Large Winking Girl Ceramic Mug
24,99 €
5+
2.7
Magnet Set – Blue
7,99 €
6+
5.0
Ghost-Spider Key Chain
5,99 €
6+
4.5
Eeyore Keyring
5,99 €
6+
3.3
C-3PO™ Key Chain
5,99 €
6+
4.8
Botanical Almanac Book
17,99 €
6+
2.8
LEGO® Shark Suit Guy Key Chain
5,99 €
6+
Bright Bluish Green 2x4 Stud Key Chain
5,99 €
6+
5.0
Red, Blue and Yellow Wall Hanger Set
14,99 €
5.0
Large Silly Ceramic Mug
24,99 €
6+
Mushroom Girl Key Chain
5,99 €

Get more with membership

Members earn loyalty points on every purchase and unlock special offers, gift with purchases and more.

Become a member

Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now