In LEGO® Brick Form for Real Life! New LEGO Bluey™ Sets Revealed

New York, USA, 1st March 2025: Today at Toy Fair® 2025 in New York City, the LEGO Group and BBC Studios are unveiling the hotly anticipated new Bluey playsets from their Bluey™ collaboration. The sets welcome Bluey and her beloved family into the world of LEGO® play for the very first time with six new LEGO Bluey™ products for ages 2-5 - all launching from 1st of June 2025.

Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo, has captivated audiences across the globe. The hugely popular animated TV series was 2024’s #1 most-watched series on streaming in the U.S., available on Disney+. Bluey is also a top performing kids show in several other countries, including Australia and the UK.'

The partnership and products aim to connect families and LEGO fans with the playful and relatable world of Bluey. The new LEGO Bluey theme includes a variety of build and play sets across LEGO DUPLO® and LEGO 4+ to inspire imagination and offer diverse play experiences, while supporting the development of EQ and IQ (emotional and cognitive quotients) skills in young children.

Roberta Cardazzo, Design Manager on LEGO DUPLO Bluey, says: "We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets. Just like Bluey and her family, these sets are all about having 'Heaps of Fun' and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!"

Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios, says: “We are excited to finally unveil all six LEGO Bluey sets to the world! It's truly wonderful to see the beloved world of Bluey come to life with LEGO bricks. Plus, Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show's cross-generational appeal. With 154 episodes and 20 ‘Minisodes,’ there are countless memorable games, moments, and stories from the series that families all over the world can recreate and reimagine together with these fantastic sets.”

Builders ages 2 and up can enjoy hands-on play adventures as they create and imagine with the two sets from LEGO DUPLO. The LEGO DUPLO set (10458), Ice Cream Trip with Bluey, provides toddlers with immersive role-play fun by recreating favorite moments from the TV show. This set helps children understand the emotions involved in enjoying a treat and sharing special moments together, offering a fun way for children to develop important skills while playing. The set comes with two DUPLO figures, Dad (Bandit) and a Bluey character as well as their family car.

The LEGO DUPLO (10459) Bluey’s Family House with Memory Game set gives ages 3+ and their families a fun building experience combined with two different memory games. After building the iconic Heeler Family House, families can engage in a memory game by twisting the spinner to find paired items and figures. The other side of the spinner introduces a second memory challenge, where it is possible to pair bricks to create well-known items from the show. The set includes figures of Bluey, Bingo, and Mum (Chilli).

The four LEGO 4+ products are crafted to be easy, enjoyable, and engaging, all while considering the developmental stages of 4-5-year-olds and centered around the themes and interests they cherish.

The 4+ sets include LEGO 4+ (11203) Bluey’s Family House packed with fun features, items, and iconic characters. This fully modular playhouse makes building more fun, easy and motivating for young kids. The set includes the full Heeler family in LEGO minifigure form - Bluey, Bingo, Mum (Chilli) and Dad (Bandit) - alongside accessories and elements that are easter eggs from the show such as the muddy pizza, keep-uppy balloon, pavlova dessert and the long dog.

The LEGO 4+ (11202) Bluey’s Beach & Family Car Trip set features minifigures Bluey, Bingo, and Mum (Chilli). This set encourages imaginative play and role-play with all the essentials needed for a relaxing beach trip full of sun, sand, snacks and refreshments for Bluey and her family - it also features the iconic Heeler family car which can fit in seated position for all three included minifigures.

The LEGO 4+ (11201) Playground Fun with Bluey and Chloe features minifigures of Bluey and Chloe in a colorful playground complete with a slide, jungle gym, rotating pelican ride and - of course – the iconic pink seesaw as seen in one of the show’s popular episodes. This set offers endless possibilities to play out friendship moments with Bluey and her friend, Chloe.

Lastly, the LEGO 4+ (30687) Bluey Tea Party Recruitment bag includes minifigures Bluey and Chattermax for fans to play out a garden-side tea party. The bag includes a teapot, cups, cupcake and a red toadstool seat.

All LEGO Bluey sets promise to bring joy and creativity to families from all around the globe, continuing the tradition of Learning through Play. The LEGO Bluey sets will be available for purchase via select global retailers and LEGO Branded channels from June 1st, 2025. More information around the new sets can be found here: www.LEGO.com/Bluey

New LEGO Bluey Mobile Game
In addition to the exciting new LEGO BLUEY sets, the LEGO Bluey app, developed and published by StoryToys, is coming soon—with pre-orders launching shortly. Targeted at young children aged 2 to 7 years old, the app captures the spirit of the Bluey TV series by reflecting values, themes, and character representation.

The app will feature characters, builds, and props from the coming LEGO Bluey range to offer fun digital play experiences mixed with imaginative role play, creative building, and challenges. It is designed to align with young children's developmental needs to support both emotional and cognitive development.

Product information
LEGO DUPLO Bluey Ice Cream Trip with Bluey

• Age: 2+
• Price: 29.99€ / 29.99$ / 24.99£
• Pieces: 22
• Product No.: 10458
• Dimensions – ice cream stand measures over 5 in. (13 cm) high, 6 in. (15 cm) wide and 4 in. (10 cm) deep
• Available: Via select global retailers and LEGO Branded channels from June 1st, 2025.

LEGO DUPLO Bluey: Bluey’s Family House with Memory Game

• Age: 3+
• Price: 69,99€ / 69.99$ / 59.99£
• Pieces: 83
• Product No.: 10459
• Dimensions – measures over 11 in. (30 cm) high, 20 in. (51 cm) wide and 14.5 in. (37 cm) deep
• Available: Via select global retailers and LEGO Branded channels from June 1st, 2025.

LEGO Bluey: Bluey’s Family House

• Age: 4+
• Price: 69.99€ / 69.99$ / 59.99£
• Pieces: 382
• Product No.: 11203
• Dimensions - measures over 8 in. (21 cm) high, 8 in. (20 cm) wide and 5 in. (13 cm) deep
• Available: Via select global retailers and LEGO Branded channels from June 1st, 2025.

LEGO Bluey: Bluey’s Beach & Family Car Trip

• Age: 4+
• Price: 29.99€ / 29.99$ / 24.99£
• Pieces: 133
• Product No.: 11202
• Dimensions – measures over 3 in. (8 cm) high, 4 in. (11 cm) long and 2 in. (5 cm) wide
• Available: Via select global retailers and LEGO Branded channels from June 1st, 2025.

LEGO Bluey Playground Fun with Bluey and Chloe

• Age: 4+
• Price: 19.99€ / 19.99$ / 17.99£
• Pieces: 104
• Product No.: 11201
• Dimensions – measures over 5.5 in. (14 cm) high, 9 in. (23 cm) wide and 6.5 in. (17 cm) deep
• Available: Via select global retailers and LEGO Branded channels from June 1st, 2025.

LEGO Bluey: Bluey Tea Party

• Age:4+
• Price: 3.99€ / 3.99$ / 3.49£
• Pieces: 33
• Product No.: 30687
• Available: Via select global retailers and LEGO Branded channels from June 1st, 2025.

Start off BiG
As LEGO DUPLO bricks are larger bricks for smaller hands, we invite families to Start off BiG, introducing kids ages 1,5+ to dive into the world of LEGO DUPLO. Our big bricks open a world of possibilities for pre-school play that’s endless, diverse and fun.

The new sets offer great play experiences that encourage fine motor skills, imagination and creativity, and like any LEGO DUPLO set, they have been thoughtfully designed to provide kids with the opportunity to develop both EQ (Emotional Quotient) and IQ (Cognitive quotient) skills.

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com

About BLUEY™
The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.

Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights.

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television.

About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. Ludostudio.com.au

About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide.  Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.