Job Description

Are you energized about optimizing our marketing strategies, increasing our market share and competitiveness?

Bring your Direct-to-Consumer & Product Marketing competencies into play to support our purpose at LEGO® Education; enabling every child to succeed through a system of playful learning!

This position can be based in Billund, Denmark (preferred) or London, UK

Core Responsibilities

• Responsible for representing the voice of the user and customer, translating audience needs and pain points into tangible product benefits

• Synthesize market, competitive, and audience insights, facilitating the adoption of these insights across functions

• Develop compelling product value propositions, positioning, and messaging that resonate with our audiences and align with our brand

• Translate product value propositions into relevant positioning and messaging for the at-home learning segment

• Create topline forecasts using both qualitative and quantitative data to form robust assumptions

• Develop launch strategies and plans in collaboration with the Head of Product for @home, LEGO Retail colleagues, and the LEGO Agency

• Drive focus on strategic business priorities, track progress, and suggest corrective measures as needed

Play your part in our team succeeding

At LEGO Education, you contribute to our quest to provide children with transformative learning experiences through purposeful play in formal education. Our goal is to deliver high-impact innovation concepts with a focus on proven learning outcomes through physical and digital LEGO play experiences. Through our focus on the development of 21st Century Skills, we want to enable every student to succeed. 

You will become part of a Product Marketing Team in LEGO Education that is responsible for bringing products to market. LEGO Education focuses on delivering quality learning outcomes that develop 21st century skills by bringing play into learning!

Do you have what it takes?

• 5+ years of product marketing experience with major international brands and matrix organizations, spanning functions like innovation and go to market strategy across retail and digital channels

• Thrive in a collaborative and creative environment, managing multiple high-paced workstreams across a diverse portfolio with both innovation and go-to-market deliverables

• Motivated to work in a small, agile cross-functional team that drives pioneering innovation for LEGO Education.

• Extensive direct-to-consumer marketing experience with a focus on retail & digital marketing, including solid understanding of customer journeys to develop effective consumer-facing strategies

• In-depth knowledge of digital ecosystems and how audiences interact with them to drive direct-to-consumer impact

• Proven ability to lead projects with cross-functional teams across markets, branding, design, engineering, etc  

• Confident and trustworthy colleague with outstanding partner management skills, excellent communication abilities, and a talent for delivering results through people

• Strong analytical approach with the ability to connect and consolidate multiple data sources and insights to drive decision making. 

• Test & learn mentality, always seeking efficiencies and optimal approaches through key findings

• Experience navigating a large, matrixed organization and working within an agile process

• Willingness to travel, with an expectation of approximately 6-8 international trips per year  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.