Senior Marketing Manager, LEGO® Friends

Job Description

Ready to help championing and nurture girls’ creativity? Excited to take charge in creating impactful communication campaigns that get consumers to love building with LEGO® bricks and bring their best friendship stories to life?

Then we have the perfect opportunity for your strategic vision and communication expertise as we are looking to hire a Billund-based Senior Marketing Manager for the LEGO Friends franchise!

Core Responsibilities

As Sr. Marketing Manager - Communication Lead in the LEGO Friends team - and in collaboration with the Marketing Director and the Marketing team, you will lead the Go-to-Market and communication strategy, from planning to execution. This will include:

• End-to-end global go-to-market and communication campaign towards consumers and shoppers; from briefing to playbook and toolbox development as well as execution.

• Drive the communication innovation agenda, identifying new impactful and efficient ways to reach our consumers and shoppers.

• Lead the LEGO Friends experience across Owned, Earned and Shared channels, securing a consistent and playful experience across the ecosystem, immersing the LEGO Friends audience into the Heartlake City Universe.

• Ensure great collaboration and alignments with our main global communication partners, including Our LEGO Agency, Regional Brand Leads and LEGO branded channels among others.

• Work closely with Regions and Markets to help transition the global campaign to a local execution, guiding and helping our partners.

• Build, own and drive the Friends communication research agenda to test the efficiency of our marketing campaigns and build insights for future efforts.

• Lead the LEGO Friends gaming strategy, including partnering with the LEGO Game team, external vendors and the external media agency.

• Lead the LEGO Friends: The Next Chapter series go-to-market strategy, securing high viewership and engagement with core audience.

• Support the Head of product and Marketing Director to build vision and long-term strategic direction for LEGO Friends.

Play your part in our team succeeding

Join a friendly bunch of visionaries! As the Senior Marketing Manager you are responsible for envisioning and implementing key parts of the Global marketing strategy for LEGO® Friends, with a special focus on communication.

LEGO Friends is a part of the Global Product & Marketing Development team and develops and manages the global portfolio of concepts and products – short, medium, and long term - and are responsible for developing a portfolio which can deliver to the consumer sales and profitability objectives of the LEGO Group.

Do you have what it takes?

• Minimum 5 years of experience in consumer products marketing (ideally with kids / family products)

• Experience in developing and leading product consumer and shopper communication and marketing campaigns, including creative agency and media agency management.

• Strong business understanding; how communication efforts impact business plans.

• A positive, can-do attitude, team spirit and a belief that we build bigger thinking through collaboration.

• An intuitive talent for understanding and extracting key consumer and shopper insights and how to apply these to communication strategies and campaigns.

• Best in class presentation and writing skills with the ability to tell a persuasive story that makes the campaign come to life and creates a crowd of fellow enthusiasts.

• An effective leader and relationship builder across functions, levels and business units – you build positive relationships and influence.

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.