GAME Community Manager, Content Partnerships

Job Description

Are you ready to shape the future of community engagement in gaming? Join us and play a pivotal role in shaping our global gaming strategy!

Core Responsibilities

• Develop and complete content creator marketing strategies and creative campaigns with the Community Lead in the LEGO GAME organization.

• Audit and develop channel-based content creator strategies across global key markets.

• Align gaming creator partnerships with brand goals and target audience.

• Identify and build relationships with prominent content creators and thought leaders in the gaming, lifestyle and LEGO community spaces.

• Maintain regular communication with content partners to ensure successful collaboration.

• Coordinate and manage the end-to-end operations of creator content marketing campaigns.

• Negotiate contracts and manage budgets for partnerships.

• Monitor and analyze campaign performance to measure effectiveness and return on investment.

• Provide regular reports on campaign metrics and insights for future improvement.

• Drive the LEGO brand recognition and engagement through authentic and impactful partner content.

• Ensure that all creator content aligns with brand guidelines and messaging.

Play your part in our team succeeding

The LEGO® Games team is responsible for all game products across the company. It is our ambition to demonstrate that games based on the LEGO® Idea can be the most fun, creative and collaborative, while being safe. Developed for everyone and loved by children.

You will work on experiences that will reach millions of kids and adults worldwide, and you will join a highly skilled international team that values individual talents and team spirit, where playing and having fun is an integrated part of working.

Do you have what it takes?

• Experience working with influencers and content creators in community-first spaces and ecosystems

• Have experience with being client facing and building relationships with high profile thought leaders

• Strong project management skills

• Excellent written and verbal communication skills

• Experience working with global markets

• Have worked either on digital play experiences or on digital games

• Experience from working in big matrix led organizations with many partners

Please note: This is a permanent position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.