Designing joy into play: Meet Ann 👋
The whole point of our products is to encourage creativity with endless possibilities. As one of our Interactive Play Designers, Ann crafts the digital experiences that help to shape how curious minds use these to have fun as they explore.
“I've always been a huge LEGO® fan, so when friends who worked at the LEGO Group spoke highly of the company culture, I was intrigued. When I stumbled upon the ‘Interactive Play Designer’ role, I thought it sounded like a dream come true. Two years later, I can confidently say this was the case and my work remains as fascinating as ever.”
“My focus is on our remote-controlled LEGO Technic CONTROL+ models. Imagine intuitive controls, responsive handling, and app features that mirror the real-life vehicles that inspire our sets. This all comes together in the Control+ app, the digital hub for all our LEGO Technic RC models. My team collaborates closely with model designers, engineers, and marketers to craft an experience that is seamless and engaging.”
Delving into the realms of augmented reality has helped Ann explore how she can bring our models to life and create playful learning opportunities.
“Witnessing our creations come alive on screen and interact with the physical world is truly magical. As I've grown more confident, I've taken on more responsibilities within our team. I've even proposed new approaches to user research, leading to valuable insights that have directly influenced our designs.”
“I'm fortunate to have a supportive manager who looks out for my professional development. This comes both through ongoing guidance and regular discussions about what I need. I feel valued here for the individual creativity I bring and empowered to explore and ideate, as we iterate on concepts.”
Ann also points to a healthy work-life balance and all-round concern shown for everyone’s well-being. This, she feels, enables her to do her best and immerse herself in her role.
“My own proudest moment since joining the LEGO Group, is the first product I was part of designing: the interactive experience for LEGO Technic NASA Perseverance Mars Rover which won a “Toy of the Year” Award (TOTY) in 2023 as STEAM Toy of the Year. For this we created a learning through play experience, using AR in the LEGO Technic AR app, where you could explore about the mission of the real rover, the tools, and technologies of the rover as well as information about the environment on Mars using live data from the real rover currently on Mars!”
Just imagine your LEGO® career.