Director, Markets & Channels Communications, Western Europe (m/f/d)

Job Description

Director, Markets & Channels Communication, Western Europe
Munich
 

Are you interested in helping to shape and amplify one of the world’s most beloved family brands?
 

Bring your passion and drive as a strategic leader in Earned Communications to build brand value, awareness and reputation across Western Europe for one of the most iconic brands!
 

Core Responsibilities

Earned campaign development, planning, activation & evaluation (approx. 70%)

• Drive Western Europe growth through insight-led execution, igniting earned media conversations to reinforce LEGO play values and stimulate brand desire
• Represent regional market insights and needs via head of Markets & Channels Communications to optimize global campaign development
• Be the voice of Earned PR within Western Europe regional and local marketing teams, ensuring earned channel prioritization and integration in, integrated commercial plans
• Support and enable local teams to translate and adapt global campaigns into impactful local plans/activations across relevant channels (e.g; PR, Influencers, deep fans, events, etc.)
• Manage campaign activation and evaluation to ensure consistency and executional excellence- capturing, sharing and actioning relevant findings
• Lead & support local markets with agency relationships e.g; procurement, briefing best-practice, priority narratives, key messages, etc.

Communications generalist (approx. 10%)

• Manage and maintain brand reputation across WEU markets
• Skills and experience to support corporate communication activities and issue management (act as an extension of our global brand, responding to difficult issues, critical reporting & media relations, proactively or reactively communicating corporate positions)
• Support strategic opportunities for communication in collaboration with local markets (e.g. sustainability)

Communications partnering (approx. 20%)

• Utilise the resources of the global communications team to provide communication support to Regional President and leadership team (as required) including key communication moments (e.g. all-hands meetings such as sales conferences, Town Halls, organisational change, etc.)

Play your part in our team succeeding

This role leads and guides the regional adaptation and implementation of global campaigns across a range of earned channels, enabling earned media support in delivering business objectives. Sitting in the Western Europe Marketing team, it plays a critical in part ensuring local market teams can engage brand audiences, build brand love & drive innovation so the LEGO brand continues to grow as Western Europe’s leading toy brand.

“This is an incredible opportunity to help shape the regional implementation of world-leading campaigns, across a wide range of channels. Engaging our audiences, building brand love and driving innovation. This is a key player in ensuring our brand growth, retaining consumer trust across our Western European markets.”
 

Do you have what it takes?

• Proven experience in communications (PR, Influencer, Events) or related field in marketing (both agency and in-house experience preferred)
• Strategic problem solver with the ability to envision solutions and develop sound strategies, tactical plans and related processes
• Clear, concise, detailed communicator
• Strong project management, planning and organizational skills, delivering multiple priorities simultaneously at scale with speed
• Track record of influence, great instinct and decision making
• Natural collaborator who excels in relationship building, stakeholder management and teamwork
• Solid understanding of marketing ecosystem and track record creating successful integrated comms programs
• Working in complex, global organizations and experience working in a regional role are advantageous
• BA Degree or equivalent experience
• English fluency required

Nice to have

• Relevant network of media and industry contacts
• Demonstrated team leadership ability and strong followership
• Background in consumer packaged goods, family entertainment, gaming or toys preferred
• Advantage: other Western European languages

#LI-ED1

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.