When Colour Meets Monochrome: The LEGO Group Unveils New LEGO Wednesday Sets

• Exclusive playful video featuring “Thing” gives ‘Wednesday’ fans first-look at product range.
• Mystery and mayhem await Wednesday fans as the LEGO Group reveals new product range with three sets based on the Netflix hit series produced by MGM Television, a division of Amazon MGM Studios.
• To celebrate the launch, the LEGO Group collaborated with Wednesday co-creator and executive producer, Miles Millar, to direct a playful video featuring Thing as the first to build one of the new LEGO sets.
• To watch the video, and learn more about the three iconic sets, head to LEGO.com/Wednesday.

13th September 2024: Today, the LEGO Group, in collaboration with Amazon MGM Studios Consumer Products, proudly unveil the new LEGO® Wednesday product range, bringing the world of the hit series, Wednesday, to life in brick form. The new collection includes the LEGO Wednesday: Wednesday Addams Figure, LEGO Wednesday: Wednesday & Enid’s Dorm Room, and LEGO BrickHeadz Wednesday & Enid sets.

To celebrate the launch, Wednesday’s loyal sidekick, Thing, was the first to build one of the sets. You can watch the playful video here: LEGO.com/Wednesday. Directed by Wednesday co-creator Miles Millar and shot on location in Ireland on the set of the hit TV series, the video captures the essence of the series and the excitement of the new LEGO sets.

Fans of the popular TV series aged 10 and up are invited to channel their wickedly smart heroine Wednesday Addams with this collectable range comprising of three new LEGO sets:

LEGO Wednesday: Wednesday Addams Figure is a 702-piece playset inspired by the TV series, suitable for ages 10+. It features two faces and outfits, allowing fans to recreate Wednesday with her deadpan gaze in her Nevermore Academy uniform or her kooky side-eye look and black dress from the Rave’N Dance scene. The set includes hidden compartments, the eerie Nevermore Academy gate, her typewriter, pet scorpion Nero’s grave, black dahlia flowers and crystal ball. Also included in the set is a brand new, adapted LEGO element for a hand, printed with all the iconic scars, to impersonate Thing.

LEGO Wednesday: Wednesday & Enid’s Dorm Room is a 750-piece playset designed for fans aged 10+. This detailed set includes a buildable dorm room with the iconic spiderweb window, a balcony with gargoyles, and a base with buttons to open hidden drawers. It features 4 mini-doll figures (two versions each of Wednesday and Enid), Thing, a cello, typewriter, mystery board, and more. The hidden drawers can store mini-doll figures and accessories like a cat-ear headpiece and Enid’s phone. This set encourages imaginative play and mystery-solving adventures, making it a perfect gift for fans of the TV series. Additionally, digital building instructions are available on the LEGO Builder app, allowing fans to zoom in and rotate models in 3D for an enhanced building experience.

LEGO BrickHeadz Wednesday & Enid is a 239-piece building set designed for fans aged 10 and up. This set includes instantly recognizable figures of Wednesday Addams in her iconic black dress and Enid Sinclair with her blonde hair and colourful sweater. The figures come with a baseplate for display, allowing fans to recreate their favourite scenes from the MGM Television produced Netflix series Wednesday and keep the magic alive long after the TV is switched off.

This set is perfect for fans of the series, offering a fun and engaging building experience. The figures can also be combined with other LEGO® BrickHeadz™ sets for an expanded display of iconic characters.

Discussing the new collection, Creative Lead at the LEGO Group, Raquel Ojeda Gregorio shares: “Wednesday has become a cultural icon with a dedicated fanbase and a captivating lead character. We felt the challenge to craft something that would genuinely delight fans of the series. Our goal was to capture the unique essence of Wednesday and offer LEGO enthusiasts a way to explore her universe through these collectibles, allowing them to immerse themselves even further into her world.”

"We're thrilled to work with the LEGO Group to bring the dark and whimsical world of Wednesday to fans in an immersive new way. The new LEGO sets capture the show's unique aesthetic and personality so perfectly,” said Jamie Kampel, Head of Amazon MGM Studios Consumer Products and Interactive Licensing.

“This collaboration gives Wednesday's dedicated fanbase the opportunity to dive deeper into her mysterious universe through the power of LEGO building,” added Ricardo Cruz, senior licensing executive, Amazon MGM Studios Consumer Products and Interactive Licensing.

Commenting on the creation of the playful video, co-creator of Wednesday, Miles Millar said, “When I first heard that Wednesday’s world would be reimagined in LEGO bricks, I was so excited that all her fans could lose themselves in her mysterious world. We loved the idea of Wednesday’s loyal accomplice ‘Thing’ getting a starring role and being first in the world to build the new playsets, is there anybody who knows her spooky, quirky, monochrome world better? We had great fun making this video and hope it inspires fans new and old all over the world to build, play and let their imaginations take off.”

To celebrate the launch of the sets, select LEGO Stores across AMS and EMEA will be hosting a raven-themed scavenger hunt between 26 October – 1st November. To find out more, check out LEGO.com/Stores.

The LEGO Wednesday: Wednesday Addams Figure and the LEGO Wednesday: Wednesday & Enid’s Dorm Room sets will be available for pre-order from 13th September, and on-sale – alongside the LEGO BrickHeadz Wednesday & Enid set - from 1st October at LEGO.com/Wednesday and LEGO® Stores.