What is this partnership about?

NIKE, Inc. and the LEGO Group partnership will bring to life the many ways creative and active play can help all kids be the best versions of themselves. This announcement reflects the LEGO Group and NIKE, Inc.’s shared commitment to put creativity, fun, sport and imagination back into play and inspire, engage and empower kids around the world.

What kind of products can we expect from this partnership?

The partnership could see a series of co-branded products, content and experiences that combine the imaginative power of LEGO® bricks with the “Just Do It” spirit of Nike to invite all kids into play and sport.

Who is the famous sports brand involved in this partnership?

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.

How can I stay updated on the latest news about this partnership?

This page will have all the relevant updates on The LEGO Group’s partnership with Nike. We’ll also be giving everyone who has signed up to LEGO® Insiders the inside track on the collaboration. (Get it? Inside like ‘Insiders’ and ‘track’ like ‘track and field’? Well, we thought it was good...)

The LEGO Group and Nike Partnership

Nike and The LEGO Group.

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We’re teaming up with our friends at Nike to inspire a world where sport and creative play always win. Where kids coach everyone to level up the game with imagination and creativity. Coming 2025.

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Get alerts on this exciting new partnership from LEGO® Insiders.

Our partner in play

Head to nike.com to explore our partnership further.

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Nike and The LEGO Group.

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Our partner in play

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